How to double your website traffic using Instagram
If you don’t promote your website, how will anyone know about your services, products and great content? Driving traffic to your business website is not as difficult as you may think.. We now count with social media networks such as Instagram that can definitely help your website traffic.
Today, Internet users prefer to surf the Web with mobile devices such as smartphones and tablets. Once you have set-up and secured a mobile-friendly site, you can start increasing daily traffic volumes with the help of Instagram, the immensely popular image sharing site that was acquired by Facebook for a cool one billion dollars. One of the reasons why people troop to a website is to enjoy the conveniences, entertainment, and valuable information it offers. However, the site must be easy to access first of all.
Here are some of the ways by which you can drive more website traffic using Instagram.
Use the power of hashtags
While the images posted on Instagram are the main attractions, the hashtags are equally important. Using multiple hashtags is a popular practice because this widens to exposure that the images get even more. Hashtags boost the exposure of images in Instagram, but there is another advantage to using them.
Well-crafted hashtags, such as creative and original phrases promotes audience engagement. When you get more attention in Instagram, you get more likes, shares, and comments as well. In this way, your website’s coverage expands and you get the publicity that you need without spending huge amounts of money paying for website traffic.
You can use @mentions in a number of ways.
Mention people who’ve made good comments on your blog post. This is a great way to thank your loyal blog readers. You can also mention the author of the blog post. Whether they are a guest blogger, a new blogger, or even a regular blogger on your site, mention them in your next image upload. It’s a nice gesture, and will likely result in gaining more followers as well.
Link here, there, and everywhere
Instagram offers users an easy way of sharing posts in social media networks and elsewhere on the Web. The posts can be used in business blogs as well as in press releases and online columns. Instagram also serves as an effective sharing platform that, if used appropriately, can highlight the call to action.
Well-executed infographics and photos have the power to convince people to check out your website and investigate further. If you offer them big banners that provide a direct link to your site, you will see positive results in a short amount of time. Another way of linking a website to an Instagram account is with the use of Badges. These icons are exclusive to Instagram users and provide a direct link to the company’s online profile.
Make people curious and interested
People are interested in new developments. When they browse the Web, they are looking for information, for entertainment, or for something new. Uploading high quality images to your Instagram account with links to the relevant website pages is a proven way of inciting interest in what a brand has to offer.
When the link is in place, people who find the item interesting will take the time to consider the option and conduct an appraisal. This casual interest might even lead to a purchase and profits for the company. Images posted on Instagram can therefore serve as a lure or incentive. The tease might not work on everyone who sees it, but this approach is still effective in increasing website traffic using Instagram.
Lastly, you need to be pro-active. You need to be creative. You need to use great marketing tactics when you are posting images on Instagram and remember to deliver what your audience expects. Instead of focusing only on the desired results, do not lose sight of the significance of boosting the number of your followers and spreading the message about the existence of the brand and its assortment of products or services.
Cross-promoting your website through Instagram can be greatly beneficial in driving more traffic to your website.
What do you think? Have you tried any of these marketing methods to get more website traffic using Instagram? What has worked for you? What hasn’t worked so well for you?
Share your tips and comments with us on Twitter @socialmedia04. We’d love to hear from you!