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June 8, 2015 / Posted by admin / COMMENTS (0)

10 Essential Tools To Boost Your Instagram Account

Learn how to boost your Instagram account with these 10 tools..

Nowadays Instagram, the mobile photo and video sharing application has become one of the platforms with more growth, and it seems that its growth is unstoppable.
While other social networks are declining in number of users, Instagram now counts, according to Wikipedia, with over 300 million active users as of December 2014 and the total number of photographs uploaded had exceeded one billion. More than 55 million photos are shared in Instagram daily.
tools to boost your instagram account

As Google Trends shows us, the volume of searches for the word Instagram has grown significantly in the past two years and its forecast is that the “capital of selfies” network will continue to grow at a significant speed. If you already know how to use Instagram for your business, or you’ve already read our post about ways to drive traffic to your website using Instagram, you should sit back and learn a little bit more with these 10 tools that will help you boost your Instagram account.

Tools to improve your Instagram account

optimizing your isntagram account 1- Repost: Repost is a mobile application that enables you to navigate through the content of your Instagram account, and republish the content that best interests you, giving credit to the person who uploaded the image. It also gives you the option to “like”, comment or republish an image to your Instagram followers.

social media accounts

2- Iconosquare: Iconosquare is an analytical tool for Instagram, which already counts with more than 8 million registered worldwide users. Is a free app that provides personal statistics related to Instagram, including number of followers, likes, and comments, along with usage statistics You can see the people who connect, the comments, delete and add new followers, etc. Within its statistics, we can see the growth of followers ,view the most recent comments, etc. To access and link it to your Instagram account, you only have to visit their site, and from there let yourself go  discovering it little by little.

« Anyone who uses Instagram should be on Iconosquare. Whether you’re an aspiring photographer who wants to see which pics resonate best with your followings, or business of any kind looking to monitor social photo campaigns and initiatives » Mark Holder, Director, Partner Integrations at HootSuite Media Inc.

social images and photos

3- ScheduGram: This is a tool for social media managers who need an easier way to manage Instagram for their clients and brands. It lets you web upload, schedule your uploads and supports multiple accounts. It not only lets you schedule them, but it also contains an editor that lets you tweak, add filters, text, or crop the images before uploading them. The only downside, is that its got a payment subscription, but when you run multiple accounts at the same time, its totally worth it. To manage one account will cost of $13, 5 accounts $40, 10 accounts $60 and 20 accounts for $100.

instagram

4- CrowdFire: Formerly known as JustUnfollow, the newly renamed app displays your Instagram followers, unfollowers, inactive users, admirers and more in one shot, and works with Twitter as well. It’s a perfect tool to clean your Instagram account from time to time.

social media accounts

5- Twtrland: This application started in the beginning being a Twitter analysis tool, and recently added Instagram and Facebook. By using this tool you can analyze your competitors in Instagram.

It finds your competitors based on keywords, according to your preferences, and you can analyze the account and see more details. As a final result, it offers some general statistics which are very complete where it analyzes the frequency of publications of your competitors, the number of followers that they have, how many followers they get per post, update, etc.

boost your social media accounts

6- Collec.to: This is one of the most complete web platforms to enjoy your Instagram photos. Formerly Followgram, this tool allows you to manage your online presence in Instagram. It helps you improve the user experience of Instagram with various functions like having photo galleries, show your Instagram photos on Facebook and have a URL with the name of your account so that your users can see your photos of Instagram. Collec.to also enables you to run effective contests and get accurate statistics. To use it all you only have to do is to connect via Instagram and enjoy all its advantages.

ink 361 for instagram

7- Ink361: This is a tool that lets you view photos and participate with others in Instagram. When you log on, you directly see recent photos of people that you follow, along with the ability to share them on Facebook, Twitter, Pinterest, and Google. One of its main characteristics is that from Ink361 you can access your personal profile, click to see the number of people who follow you, see the description of their profiles, statistics of followers, and their last five pictures. In addition, you will also see if that user follows you or not.

social media for IG

8- Grid.copygr.am: Better known as Copygram. This is an excellent alternative if you don’t want to use Instagram. It allows you to have multi-accounts, your feed, Instagram search, users, Geo-locations, #hashtags and analog prints. You can browse your images and your followers pictures and it also lets you choose to see them in two formats, either in grid or list, and with options to view them in their original size, follow other users, comment and give ‘likes’.

CIA12

9- Instac.at: is a simple webapp that lets you search for pictures in Instagram based in #hashtags and keywords.

herramientas para instagram

 10- TakeOff: This is an excellent tool and the best thing is that its available both on Android and iOS in its mobile version, and offers hashtags as a suggestion that inspires you in the photos, as well as a timetable recommended to publish your images based on when work best or your users are most active. It’s free but with limitations. Your premium account costs $ 9.99 a month. Conclusion While this is only a small selection of free and low-cost Instagram tools & apps that are available for Instagram users using one or two of them can sure help you look like a professional photographer. What do you think? Which of these tools and apps to boost your Instagram account do you find most interesting? Are you using an Instagram tool that isn’t listed here? Why not leave the name of the app that you’re using in the comments box below. And remember, this all about social media and social media is all about sharing.. Please share this post :-)) and follow us on Twitter for new updates.. @socialmedia04

May 11, 2015 / Posted by admin / COMMENTS (0)

3 Reasons Why Your Twitter Marketing Is Important For Your Business

Why Your Twitter Marketing Is Important For Your Business

Small business owners face the formidable task of competing against bigger companies for the attention of potential customers. Challenges have to be faced no matter how daunting. Twitter is one of the most popular social networks, and it is also one of the most important online platforms that you need to explore as a small business owner.

Here are some reasons why focusing on Twitter marketing can be highly beneficial to your business.

twitter marketing

Brand awareness

Creating a business Twitter profile should be the first step to start promoting your business and brand. If your intention is to introduce the company to people with buying power, you need to be part of the Twitterverse. Twitter is a social media platform offering different levels of interaction and its being used by thousands of businesses. You can share the profile of your company, as well as the products and services you are proud to offer, with millions of people. Twitter marketing is important for your business because it’s an effective platform to create brand awareness and can definitely help you establish your online reputation quicker than you think.

Twitter posts, better known as “tweets”, not only allow for text messages to be spread with a global audience, but images and video materials are also available for sharing. With multimedia content, Twitter offers diversity, which people seek out these days. As such, Twitter is an ideal platform for advertising new products or services.

Connecting and relating to customers

Twitter may be conceived as just a micro-blogging site that allows people to post whatever they can squeeze into 140 characters. In truth, it is also a powerful platform for establishing connections and maintaining relationships. Twitter is important for businesses marketing because it allows for connections and interactions to occur in real time. Positive interactions early on serve as the foundation of the relationship between merchant and customer. How a brand is perceived by a customer is largely dependent on this relationship. Twitter makes it easy for businesses to establish and maintain relationships between customers from different backgrounds.

Posting tweets such as direct marketing posts make it convenient to promote products and boost sales. Moreover, having direct access to consumers makes it less complicated to build a positive image. If there are negative comments posted about the brand, or any of its products, company representatives can intervene immediately so that the situation does not worsen. In fact, aside from gaining feedback, addressing concerns, and correcting wrong impressions, Twitter helps businesses in managing their online reputation without the need to invest on costly specialized services.

Learn from your competition

Twitter marketing offers competitors a chance to learn from each other. Knowing about the capabilities of your main competition can help strengthen your own strategies resulting in better outcomes. You can learn from the mistakes of other companies in the same niche, and lower your own risks from careful consideration of the actions that they took as well as the consequences. It also helps to know what the rest is up to if your goal is to stand out and avoid duplication.

Therefore, if your goal is to have success in your business enterprise, you can start to take advantage of all the Twitter features available to all account holders for free. You may also consider additional functions that require fees once their value in your business strategy is ascertained.

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September 21, 2014 / Posted by admin / COMMENTS (0)

How to Grow Your Business Reputation Using Social Media

Take advantage of Social Media to help it grow your business reputation..

Building a good reputation online is crucial for any kind of business. Driving traffic to the website and increasing conversions and sales all depend on how potential buyers perceive your brand. It is therefore a very important aspect of branding and brand awareness to promote a business that is respectable, responsible, and perceived by consumers as a dependable ally.

Today, consumers are very smart and proactive when it comes to learning more about a brand before they use it. It is quite common for consumers to do a background research on a company or manufacturer through the use of the Internet before entering into a business transaction with them. A nationwide study conducted in the United States revealed that around 40% of adults do a background check online, and 45% of those who do have found something significant change their minds about making a purchase.

Begin your social media venture by playing around the different networks

Here’s an idea of what each of these sites can offer your business. Twitter is the type of network that can definitely help any type of business or niche to build a strong reputation, make more connections, start gathering followers and attract customers. LinkedIn as many of you all know is more business-focused, so it’s a good social media network to be in for B2B companies.

Pinterest and Instagram are fantastic to show the world in images what your business or services are all about. If you like “image blogging” you should definitely get involved and start using Pinterest and Instagram. And Facebook is all about more “fun”, “games”, “family”, however Facebook is the number #1 social media network in the world making it work great for products that have the capacity to develop fanatical fans.

Use social media to hear what your customers are talking about

Consumers are also very vocal about what they think of a product or service, and they waste no time in dishing out their thoughts to their friends and family. You do not even have to pay anyone so that you can have an ongoing conversations about your products or services. Social media is now the platform of choice of millions of people when they want to share their opinions, and insights. Because of the huge role that it can play in branding and marketing a product, you need to learn how to make good use of the information available on social media in building your reputation.

customers

There are always two sides to a story, and this means that you must expect both negative and positive feedback from customers. Not only will you be able to have actual feedback from the people who are using your products. You will also have all the information that you need in order to make improvements. Acting on customer feedback will help your brand. This is because more people will buy something that has been made better for them. Being responsive to the needs of the customers also improves their opinion of your company. This is how listening in can help grow your business reputation using social media.

Interact with your customers and give them a positive experience

Listening in on conversations is one thing. Being an active participant is another. A company that addresses complaints in a polite and professional manner is perceived by the public as a brand that is responsive to their plight. In the meantime, ignoring complaints altogether is not usually received well. In fact this is a move that can ruin your reputation. It is altogether too easy to participate in an online argument, but this must be avoided, lest the brand be perceived as unprofessional and incapable of accepting criticism. There are also many social media tools that make it easy for businesses to keep tabs on the conversations that go on in social media networks such as Twitter, Facebook, MySpace, Google+ and others.

People spend time in social media to be entertained and to have a positive experience. Make sure that your conversations with your customers leave a positive impression. They might not immediately buy your brand, but your product will be the first option they will think about when the need arises because they think of your business in a positive light.

Assign dedicated personnel to monitor the company’s social media presence

It is also advisable for a small business to assign a manager that will focus on building the company’s social media reputation. The additional overhead cost for your business can help in the long run. It is wise to invest on a competent person who will manage your social media presence. Creating and implementing a focused social media campaign is no small task, and though it takes a lot of work and dedication, the payoff is huge—brand awareness coupled with a good social media reputation is very important for a business to succeed. There are established best practices and guidelines to follow. But it is important to have dedicated personnel making sure that the company has social media presence and that all the concerns addressed to the company via social media are acted upon promptly and consistently.

The manager must present monthly performance reports to the management so that any recommended change in strategy can be planned and implemented without delay and applied as soon as possible. Remember taking action right away is important. The report must also provide details about the following parameters:

♦ Audience demographics
♦ Social reputation insights
♦ Engagement measures
♦ Strategies that offer best results

Knowing about the details gives the company the means to formulate the most adequate focused social media campaign to not only help grow your business reputation using social media but to also help it build trust as well. The same information can also be used to defend its online reputation effectively. And remember that your competitors are already using modern social media marketing tools so why shouldn’t you..

A perfect tool to measure all your social media channels activities vs your competitors is SEOProfiler.

Other similar posts!

Don’t forget to share, after all that’s what’s social media is all about..

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September 17, 2014 / Posted by admin / COMMENTS (0)

5 Powerful Tips to Increase More Engagement on Twitter

Learn how to increase more engagement on Twitter

“Tweeps” also known as your Twitter followers can certainly be some of the most prolific online users. Twitter is an addictive platform that is part of the daily routines of millions of people worldwide. This platform now presents businesses with numerous opportunities to promote directly to their intended audiences in order to boost sales and promote brand awareness. Twitter is proving to be the best platform to try to engage audiences and convince them that your offer is worth their time and money. If you are on Twitter with the objective of increasing brand awareness for your business, then you need to pay attention to these five tips that we have put together to help you and your business succeed in making your offers known to the right kind of people. Here are the activities that you need to focus on to increase more engagement on Twitter.

Tip #1: Post shorter tweets

A message that is limited to 140 characters may seem a tad inadequate to traditional marketers who are used to text-based promotional materials that discuss in detail what a product or service is all about. Recent surveys reveal that tweets that utilize all 140 characters are actually too long. According to reports, tweets that are anywhere around 80 to 110 characters get more engagement (17% higher). Why? It makes sense actually. Not maxing out the number of characters leaves room for comments. People can readily add their own response to your tweet before retweeting it to their own followers. If there’s no space for commentary, people need to spend time editing the tweet, and if this is the case, many Twitter users choose not to bother anymore. It has been demonstrated in surveys that tweets that require a lot of editing do not get as much RTs as posts that leave space for the follower’s own thoughts.

increase twitter engagement Tip #2: Tweet on weekends

Based on the latest statistics, posting tweets on Saturdays and Sundays is better for businesses than posting on weekdays. Recent surveys reveal that there is a 17% increase in target audience engagement during the weekend. A social media scientist who conducted an experiment recently is also saying that click through rates on Twitter are higher on Sundays, Saturdays, and Fridays compared to other days of the week.

If you do not want to tweet on weekends because you want to get some rest, then you can use social media tools that you only need to program for weekend posting like TweetAdder for example. You can take advantage of the fact that not many businesses (less than 20%) post tweets on the 6th and 7th days of the week and have less competition for the attention of your target audience. Make sure to tweet anytime between 8 am to 7 pm because surveys show that there is also higher engagement during these hours.

Tip #3: Learn as much as you can from the competition

It is not enough that you have thousands of followers on Twitter. You need to learn how to make good use of the information available to you. The best sources of information that you can use are your competitors. Prepare a list of your closest competitors and study their posts, the feedback from their Twitter followers, and their responses to customers. You will definitely get concrete ideas to improve on your own products and service from studying the competition in depth. Spending time to analyze their activity on Twitter pays off because you will also discover new and better engagement opportunities with your target audience.

twitter list Tip #4: Use Twitter Lists wisely

Neglecting the Twitter Lists feature often leads to downfall. Many businesses that engage in social media marketing fail to make use of this feature. Twitter lists are helpful because you can filter out “noise” and focus your efforts toward a set of followers that you have identified as your target audience. These are the most relevant individuals and groups and listing them together can help your efforts in boosting brand awareness.

Tip #5: Make your tweets “Calls to Action”

A comprehensive analysis of tweets reveals that the posts with the highest levels of engagement are presented as calls to action. If readers of the tweet know exactly what you want them to do it is more likely that they will interact and even respond to the call. Using words that are directed to the reader such as “follow,” “help,” and “please retweet” get the attention of the target audience.

What do you think? Is your business doing things on Twitter right? Did our article help you on something? Let us know in the comments and thanks for stopping by..

Follow us @socialmedia04

August 12, 2014 / Posted by admin / COMMENTS (1)

How To Increase Your Twitter Followers Fast

Looking for ways to increase your Twitter followers quick?

increase your twitter followers

Twitter is one of the most popular mediums of connecting with your community of customers. In fact, there are several brands who have reached soaring heights of success thanks to the popularity of their twitter handle. However, establishing a twitter handle is just one part of the effort. You have to be able to increase your Twitter followers fast in order to ensure that your account becomes popular. Most people seem to forget this part of the effort and therefore have to struggle to keep their twitter accounts alive. For all of you who are struggling to get more twitter followers, here are a few useful suggestions:

Please be worthy enough to follow!

 This may sound harsh but it is true, unless you don’t have an account worthy of following, no one is going to come behind you. So, start with building a decent profile that people would like to follow. Without being too loud about it, highlight features that you want people to notice. Also, remember to follow the right audience only then will you be able to earn visibility amongst the right people.

Advertise on twitter

 If you are a brand struggling to increase your twitter followers, the best option is to advertise yourself on this platform. You can employ different advertising strategies that allow you to highlight your profile in an effective manner. This may cost a nominal amount but the results are guaranteed to be worth the effort.

Try a contest

 When it comes to social media, the key is to use engaging content that gets your audience more interested. This interest automatically leads to more people wanting to follow your profile. However, the contest that you decide to run should be interesting and in accordance to what your audience would like to play. Also, make sure that you reward the winners of the contest. The reward need not be monetary but you have to give a token of appreciation. Here’s a good link with examples of doing a successful Twitter contest.

Talk about your twitter account

 This is similar to advertising with the only difference being that it does not require any prior investment. Talking about your twitter account is easy. You can blog about the usability of twitter in general or talk about a particular feature that you love to use. This will help generate viewership for your profile that will gradually increase your Twitter followers.

Don’t forget to thank the followers

With so much effort being invested in gathering followers, you should not forget to thank people who oblige your request. In simple words, thank your followers and this will motivate them to do more for you.

Finally don’t forget that there are many other ways you can use to gather a decent amount of followers within a short period of time but if you’re in a hurry you can always buy Twitter followers cheap from our social media experts marketing team.

Don’t forget to follow us on Twitter.. @socialmedia04

July 2, 2014 / Posted by admin / COMMENTS (0)

How To Get 1000 Facebook Likes To Your Fanpage Quick!

How To Get 1000 Facebook Likes Quick

There should be no more doubts about the potency of Facebook as a platform for brand awareness. Because of the positive experience gained by a huge number of business owners when they promote their wares via Facebook and other social media platforms, start-ups now include marketing strategies centered on Facebook when they have a new product or service to promote. But, what’s the fastest way to get 1000 Facebook likes quick? This is the question that hundreds of Facebook users want the answer to. If you are here because you are looking for help and a few useful tips on how to gain more likes, then we’ll provide you with a few basic essentials so you can optimize your fanpage.

get 1000 facebook likes quick The importance of being liked

Striving to get more likes is an integral part of the marketing objectives of businesses that maintain a Facebook page. Likes can translate to increased traffic, better conversions, and ultimately higher profits. In personal accounts, a high number of likes reflects popularity and affirms a person’s social standing. In business accounts, a thousand likes confirms that there is a healthy interest on the business and its offers. If a business can sustain the approval from Facebook users then its longevity can be assured.

Why must they pay attention to you?

There are now one billion plus people from all over the world who uses Facebook each month. If you want to get thousands of “likes” you need to convince these people that your posts are worth paying attention to. It’s easy to get the coveted likes from friends and relatives, but it is not that easy to get 1000 Facebook likes to your fanpage from total strangers. Give them something that’s undeniably unique. Provide them with the surety that what you offer is important in their lives. Sustain their interest and give them no reason to perceive your business or your company as not worth the time they spend online.

Building a genuine audience

To get those first 1000 Facebook likes quick, you need to know a few things about Facebook and the people who use them every day. You need to study the end-users of your product and once you have figured out what makes them tick, you need to find them and give them access to your site.

First of all, it must be stressed that a business needs to work hard on building an audience. Being passive and waiting for visitors to drop by won’t work. The trick is to be proactive in the search. This is how your Facebook page ends up with an audience that genuinely likes the photos, feeds, and status posts and shares them with their followers/subscribers.

Content is king

Whether they like your post or not depends on what you share with your Facebook friends and followers. You need to think things through before posting a status, photo, or video. People will interact with you when they find your posts interesting and worthwhile. If you can serve their needs and manage to fulfill their requirements then they will most likely click on the “like” button.

In order to build a genuine audience, you need to have a clear idea of what your target audience likes. If you cater to their needs then they will respond positively. Provide your audience with relevant information. Educate them as well and make sure that they are also entertained by your posts. Whenever you share links, videos, or status posts you have to think about your target audience and what they will think of your posts.

Set up your Facebook page properly

Make sure that your Facebook page is set up such that the Followers feature is activated. Even if you already have over 1000 Facebook friends they won’t be able to subscribe to your posts if this feature is turned off.

You can also gain more likes if your posts are accessible to the public. Set it up so that your photos, advertisements, and announcements can be seen by everyone.

If you are promoting a business that offers products or services to consumers, you need to fill out all the necessary information required on Facebook’s Business Profile page as this will

You also have to provide the people who will visit your page with contact information, business trading hours, and relevant website links.

June 30, 2014 / Posted by admin / COMMENTS (0)

How To Get Targeted Twitter Followers Quick!

The Best Ways To Get Targeted Twitter Followers

Building a Twitter following is essential to any business enterprise that relies on Internet marketing and social media to promote its products and services. Finding ways of increasing the number of targeted Twitter followers is one of the concerns that occupy the minds of thousands of Twitter account holders, especially those that intend to promote their business or website online.

targeted twitter followers Following other Twitter users does not guarantee that they will reciprocate and follow you back to browse your tweets. Retweeting posts and clicking on “Favorite” could possibly help you gain new followers however, in order to garner the targeted Twitter followers, more work needs to be done. Here’s a quick look at the ins and outs of online marketing via Twitter and a few useful tips on how to build a community of followers within the Twitterverse.

Marketing with 140 characters

It is not surprising that some business owners are not that keen about Twitter. After all, it is a micro-blogging site with very obvious limitations. One of the very first questions that business owners ask, when the suggestion to include Twitter in the marketing strategy, is this: How can you market a product with just 140 characters? It is not surprising that a casual Twitter observer will have a difficult time understanding how marketing can be effectively done with the micro-blogging site, and yet the Twitterverse is currently the preferred platform for the promotional programs of hundreds of small, medium, and large-scale enterprises.

Today, Twitter continues to gain traction, and businesses that do not join the bandwagon realize much too late that the competition has already cultivated a thriving Twitter sub-culture. By then it is usually too late to catch up.

Building up your Twitter tribe

There are a number of tools that can be employed to gain targeted Twitter followers on Twitter such as Tweetadder and encourage them to consistently share your content. These methods are proven effective in increasing traffic, social shares, and brand exposure. Harnessing the power of Twitter can be the means toward achieving target leads.

In order to build up your brand on Twitter and other social networking sites, you have to form a community that likes the product you promote, talks about the product, and shares details about the product with their online network. To convince people that you are worth following, you need to know the ins and outs of social media marketing. There are tools that can help you get more Twitter followers so that you gain an ample customer base for your business. The first idea that you have to realize is that you need to consciously build up your following by engaging them in conversation and giving those interesting tweets and links to view.

Good content as foundation

Twitter offers businesses a huge audience. But before a business can benefit from account holders from all corners of the planet the information that followers can get from following the account must be useful and relevant. Good content is still the foundation—the core component –of any online marketing campaign. Good content is the primary means of ensuring a significant long-term online presence.

When the content that your followers see when they open their Twitter accounts is compelling and interesting, they will remain loyal and they will keep choosing to engage. A brand can become more visible with the help of a substantial following because they will be the ones to distribute the information. Once the multiplier effect kicks in, the sharing activity can help drive traffic and this can significantly increase brand awareness.

Your target customer

Perhaps the most important concerns methods on targeting the customer. The question, “Who is my target audience?” requires a concrete answer. In any marketing campaign it is important to establish the target customer at the very outset. A new Twitter account has zero followers and in establishing a following, the work must be directed to a demographic with pre-determined characteristics. Fortunately, a lot of data is available since the competition has already done half the work. The target customer for your business has already been established by other businesses belonging to the same niche. Nevertheless, do your own research and learn everything that you can on your niche’s target audience. Make your own conclusions from the data provided by those who have already studied this audience before you and apply these concepts when you plan your strategy for your Twitter campaign to get more targeted Twitter followers.

Other useful posts:

June 1, 2014 / Posted by admin / COMMENTS (0)

Benefits Of Using Social Media For Your Business!

Benefits Of Using Social Media For Your Business

Marketing experts are united in declaring that social media platforms can serve as an effective promotional conduit for small businesses. It is definitely worth testing the waters and joining the increasing number of businesses that now maintain Facebook and Twitter accounts. Surely you want to be sure that you will be profiting from it mainly because you will be investing money. If you want to benefit from social media marketing, you need to know a few things about it first.

using social media for your business Work for success

A business can gain significant competitive advantage when it has a social media presence. There is no denying the fact that more than a handful of small businesses are now enjoying prosperity mainly due to their immense popularity on Facebook and Twitter. A report from the Social Media Examiner revealed that there was increased traffic in 75% of small and medium-sized enterprises. Meanwhile, there was 89% increase in exposure. More visitors could easily translate to increased conversion especially if the products present compelling features that consumers will have difficulty resisting.

But success can only be attained after much hard work is accomplished. Building a social media presence does not take overnight and attaining major profits require a waiting period. There are certain requirements as well. For instance, a marketing strategy that is centered on social media should be holistic, streamlined, and targeted.

So, what are the benefits of employing a social media marketing program for your brand? Here are a few possibilities to convince you that it is worth the effort to include social media platforms in your marketing strategy.

Exposure ad brand recognition

In the world of marketing, repeated exposure is said to be important in enticing a customer to buy a particular product. This old adage applies in today’s consumer culture, and there’s no better and more consistent exposure than what awaits your business in social media platforms. Account users check their news feeds a number of times during the day and anywhere that they have a decent Internet connection. Everyone who is part of the network can be reminded every so often of product features to help seal the decision for them.

In addition to exposure, social media platforms can contribute significantly to brand awareness, such that the public knows what the company is about and what the product is for. Building a community that keeps talking about the positive attributes of the product is one of the most effective means of spreading the word about it. Social media account users make up a community that are engaged in an ongoing dialog about your products and that is definitely helpful in building up the brand’s reputation. It does not matter how small a company is. It can exert a huge influence with the help of social media. This is usually achieved by the snowball effect which is always effective in attracting customers.

Lowered marketing costs

Another huge advantage of this form of marketing is that it is very cost-effective. Surely, there are expenses to be incurred, but it is nothing compared to the expenses of running paid ads and implementing other advertising strategies. You can broadcast content to a wide audience and they are sure to be interested because they “like” your page, right? You won’t have to spend additional money to spread the word beyond the existing circle of followers because the people who “like” your company will be doing this for you. They will share information about your products and services with their own online network of friends. These social signals are what search engines are looking for. Consequently, you’ll get better rankings on search results just because your brand is popular in social media. You won’t even have to pay for SEO to get the desired outcomes.

Customer service 24/7

Another benefit of using social media for your business is that you open up opportunities for your customers to express their concerns in the most convenient way possible. They only need to log in to their Twitter and Facebook accounts and every inquiry or concern that they have are sent directly to you. You can provide better customer service because you are communicating directly with your customers and an open line is maintained 24/7. You can demonstrate your devotion to them by being responsive to their inquiries and by accommodating any request that they may have.