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May 11, 2015 / Posted by admin / COMMENTS (0)

3 Reasons Why Your Twitter Marketing Is Important For Your Business

Why Your Twitter Marketing Is Important For Your Business

Small business owners face the formidable task of competing against bigger companies for the attention of potential customers. Challenges have to be faced no matter how daunting. Twitter is one of the most popular social networks, and it is also one of the most important online platforms that you need to explore as a small business owner.

Here are some reasons why focusing on Twitter marketing can be highly beneficial to your business.

twitter marketing

Brand awareness

Creating a business Twitter profile should be the first step to start promoting your business and brand. If your intention is to introduce the company to people with buying power, you need to be part of the Twitterverse. Twitter is a social media platform offering different levels of interaction and its being used by thousands of businesses. You can share the profile of your company, as well as the products and services you are proud to offer, with millions of people. Twitter marketing is important for your business because it’s an effective platform to create brand awareness and can definitely help you establish your online reputation quicker than you think.

Twitter posts, better known as “tweets”, not only allow for text messages to be spread with a global audience, but images and video materials are also available for sharing. With multimedia content, Twitter offers diversity, which people seek out these days. As such, Twitter is an ideal platform for advertising new products or services.

Connecting and relating to customers

Twitter may be conceived as just a micro-blogging site that allows people to post whatever they can squeeze into 140 characters. In truth, it is also a powerful platform for establishing connections and maintaining relationships. Twitter is important for businesses marketing because it allows for connections and interactions to occur in real time. Positive interactions early on serve as the foundation of the relationship between merchant and customer. How a brand is perceived by a customer is largely dependent on this relationship. Twitter makes it easy for businesses to establish and maintain relationships between customers from different backgrounds.

Posting tweets such as direct marketing posts make it convenient to promote products and boost sales. Moreover, having direct access to consumers makes it less complicated to build a positive image. If there are negative comments posted about the brand, or any of its products, company representatives can intervene immediately so that the situation does not worsen. In fact, aside from gaining feedback, addressing concerns, and correcting wrong impressions, Twitter helps businesses in managing their online reputation without the need to invest on costly specialized services.

Learn from your competition

Twitter marketing offers competitors a chance to learn from each other. Knowing about the capabilities of your main competition can help strengthen your own strategies resulting in better outcomes. You can learn from the mistakes of other companies in the same niche, and lower your own risks from careful consideration of the actions that they took as well as the consequences. It also helps to know what the rest is up to if your goal is to stand out and avoid duplication.

Therefore, if your goal is to have success in your business enterprise, you can start to take advantage of all the Twitter features available to all account holders for free. You may also consider additional functions that require fees once their value in your business strategy is ascertained.

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