How do you track your organic traffic on Facebook?
To catch a glimpse of the organic traffic your page gets on Facebook you’ll have to go to your Facebook insights. To see your Page Insights, click Insights at the top of your Page. From here, you can view metrics about your fan page by clicking the sections at the top (ex: Likes, Reach). To export your insights, click Export in the top-right corner.
Keep in mind that insights are only available after at least 30 people like your Page. Click on ‘See more’ in the event that you want to see more information on other older posts.
Do a research at least for the last three months. Here’s a good guide to use Facebook insights
to measure your fan page. If you discover that the organic growth has been gradually declining you should start working on how to to improve the organic range of Facebook, and in this post we’ll give you 5 easy steps to do it.
1- Publish more quality more consistently:
Being consistent in the quality and types of posts you create can help people know what kinds of messages to expect from you and how they tie into your business. However, Facebook also recommends the creation of quality content rather than high volume publishing daily posts to draw attention. Posting more doesn’t mean more engagement.
2- Target your audience for more engagement:
A good way to improve your organic reach on Facebook is by targeting your potential clients. Since Facebook lets you target your audience. You can choose gender, level of education, age, location, language, and interests. Select the correct options and label your post by directing them to a specific audience, this way you can increase the radius of engagement.
3- Post when there’s low audience on Facebook:
In moments where there aren’t many people sharing in Facebook, the possibilities of drawing more attention to your posts are higher. Of course, the number one rule should be posting when the majority of your followers are online, but you should also try to publish in other hours of the day in which the Facebook feed isn’t so overloaded of new posts. You can visit your Facebook statistics dashboard and get a clearer view of when your followers are online. Then choose the hours in which the majority of your fans are connected and your competitors are not publishing. If you don’t know how to keep track of your competitors, this post from Social Media Examiner can help you.
4- Be selective with the tastes and needs of your followers when posting:
Images have less organic reach, links get more and videos are the “King” of organic reach. However, not in all cases is the same. So you must closely watch your Facebook statistics and discover the type of content that your audience likes the most. If you see that your fans are still preferring the images to other types of content, you should not change it. Instead, start introducing different forms of content gradually and analyze how your campaigns work best.
5- Make changes:
The organic range of Facebook has been declining in many company pages. Put in practice some of the tips mentioned above to improve the chances that your content appears more often in the feed of your fans in an organic form. Remember to analyze all the tactics you put in practice and make your content according to the results you get.
Have you ever tried any of these tactics to increase your Facebook fanpage organic traffic? Any advice more to add? Thank you for sharing and you’re more than welcome to fill out the comments below with your Facebook page URL.. Boost it even more…
Are you working hard to grow your Twitter followers?
Would you like more people to see your business Twitter updates “tweets”? If you have a small business, it may take you time to build a big network of followers on Twitter and it can even be frustrating. Surely you’ll wonder how other companies grow their followers quickly and how you can possibly replicate their success.
In this article we’ll be writing about five ways to improve the visibility of your Twitter profile and your “Tweets” on Twitter.
Understand how Twitter works
Before you begin using Twitter, be sure that you understand the majority of its basics, you can increase your audience simply be taking into account the following tips:
- Avoid using more than three #hashtags on your tweets. Creating a tweet with lots of hashtags can make your content look spammy and the scope of your tweet will automatically be reduced!
- Provide the best content you have! Listen to your followers and the people you follow by reading their tweets. Share important and good information to your followers without promoting yourself, and your followers will see you as an expert recommending your profile to other people as an important authority.
Post your Twitter @username wherever you can
Use your other social networks to tell people that you have a Twitter account. Add your Twitter @username to your Facebook profile, Google, LinkedIn and any other social networks you use.
Make sure you have the “Share Buttons” installed inn your website or blog, so it’ll be very easy for your readers to see and share your information. You can use Social Network plugins which are easy to install and configure, so you ll be expanding the scope of your publications. This simple configuration makes Twitter expose your tweet in front of hundreds of users.
Interact with others
Whether you are online or not, a good contact network is a proven method to extend your reach. If you’ve never started a network of contacts on Twitter, now is the time.
If you are constantly reading on Twitter, you must be in the ability to know who are the influential people in your niche, it’s those people with whom you want to establish a relationship. Remember that influential people don’t necessarily have to be national or international, they can be important people in your local environment as well.
Try initiating a conversation with a small group of influential people and add so much value as you can to that conversation. The most interested in that conversation shall be you and it is very likely for them to respond or disseminate your message.
Identify your allies in the virtual community
If you think you’re alone trying to build a large audience on Twitter, think again! There are several dozen virtual communities of people who likes to build contact networks.
These communities are generally in contact with influential people, so it will always be easy to find people with your same interest. Joining these communities can also make your task of finding valuable content to share with your friends much easier. The majority of virtual communities are free and won’t charge you a dime to receive you with open arms.
Here’s a list of a couple of random virtual communities where you can join and increase your reach in Twitter.
Once you start joining these communities you’ll soon notice that many marketers have a strong presence in several of these virtual communities. Connecting to the same communities will allow you to connect with influential people growing your audience on a even larger scale.
Promote your events
Your events are always an opportunity to generate more traffic, make your brand more visible and gain leadership. Take advantage by creating top-notch events, offering good products or services (depending on your business), that will require a response from your followers using a #hashtag on Twitter or by mentioning your account.
A hashtag is easy to follow and assures you that you’re not losing any part of the conversation. Requiring users to mention your @username ensures that your entire audience can view your conversation and remember that the reciprocity is very important so make sure you answer all your followers concerns making use of your hashtag.
When you’re ready to start promoting your events or products, begin by posting a question to all your followers in all your social networks. Start with the network that you have a much bigger audience and fidelity, after shares in your other networks. Obviously, begins by Twitter or Facebook!
If you’re starting a new Twitter business account or if you’re already working hard to grow your Twitter followers fast and safe and develop a large network of contacts make sure you have very clear the basic principles of Twitter, after that make contact with influential people in your environment, give your followers the best information in your niche and join relevant virtual communities.