How do you track your organic traffic on Facebook?
To catch a glimpse of the organic traffic your page gets on Facebook you’ll have to go to your Facebook insights. To see your Page Insights, click Insights at the top of your Page. From here, you can view metrics about your fan page by clicking the sections at the top (ex: Likes, Reach). To export your insights, click Export in the top-right corner.
Keep in mind that insights are only available after at least 30 people like your Page. Click on ‘See more’ in the event that you want to see more information on other older posts.
Do a research at least for the last three months. Here’s a good guide to use Facebook insights
to measure your fan page. If you discover that the organic growth has been gradually declining you should start working on how to to improve the organic range of Facebook, and in this post we’ll give you 5 easy steps to do it.
1- Publish more quality more consistently:
Being consistent in the quality and types of posts you create can help people know what kinds of messages to expect from you and how they tie into your business. However, Facebook also recommends the creation of quality content rather than high volume publishing daily posts to draw attention. Posting more doesn’t mean more engagement.
2- Target your audience for more engagement:
A good way to improve your organic reach on Facebook is by targeting your potential clients. Since Facebook lets you target your audience. You can choose gender, level of education, age, location, language, and interests. Select the correct options and label your post by directing them to a specific audience, this way you can increase the radius of engagement.
3- Post when there’s low audience on Facebook:
In moments where there aren’t many people sharing in Facebook, the possibilities of drawing more attention to your posts are higher. Of course, the number one rule should be posting when the majority of your followers are online, but you should also try to publish in other hours of the day in which the Facebook feed isn’t so overloaded of new posts. You can visit your Facebook statistics dashboard and get a clearer view of when your followers are online. Then choose the hours in which the majority of your fans are connected and your competitors are not publishing. If you don’t know how to keep track of your competitors, this post from Social Media Examiner can help you.
4- Be selective with the tastes and needs of your followers when posting:
Images have less organic reach, links get more and videos are the “King” of organic reach. However, not in all cases is the same. So you must closely watch your Facebook statistics and discover the type of content that your audience likes the most. If you see that your fans are still preferring the images to other types of content, you should not change it. Instead, start introducing different forms of content gradually and analyze how your campaigns work best.
5- Make changes:
The organic range of Facebook has been declining in many company pages. Put in practice some of the tips mentioned above to improve the chances that your content appears more often in the feed of your fans in an organic form. Remember to analyze all the tactics you put in practice and make your content according to the results you get.
Have you ever tried any of these tactics to increase your Facebook fanpage organic traffic? Any advice more to add? Thank you for sharing and you’re more than welcome to fill out the comments below with your Facebook page URL.. Boost it even more…
We found this infographic showing the different marketing tips offered by Onboardy.
Onboardly has been known to help small and medium sized companies fast-track visibility, brand awareness and lead generation. They work at the intersection where public relations, content marketing, and social media meet, to deliver marketing that gets results.
This infographic is about content marketing, PR and social media. It’s a short visual summary created by Onboardly and posted by Renee Warren.
These are some highlights of their “demand marketing” infographic:
- Demand marketing generates demand for a product or service through an integrated mix of traditional and digital marketing methods including content marketing, PR, and influencer relations.
- 61% of consumers say they feel better about a company that delivers custom content and they are also more likely to buy from that company.
- 70% of consumers prefer getting to know a company via articles rather than ads.
- And more…
Would you like to read more about their marketing infographic? Scroll down on this page and take a look at their latest infographic.
Learn how to use demand marketing and build a plan to get more customers by visiting onboardly today.
Social Media Marketing Tools
We usually come across many social media marketing tools browsing the web and in this post we wanted to share an excellent infographic we grabbed from Digital Information World where it shares 25 excellent social media tools your business should be using.
Smart business owners know that social media is a powerful tool: social media channels can work as a direct line of communication between your business and clients and give anyone with an Internet connection instant access to the latest buzz around your brand, products or services.
These 25 SMM tools below will help you and your social media manager take on the complexity of the job.
Learn how to increase more engagement on Twitter
“Tweeps” also known as your Twitter followers can certainly be some of the most prolific online users. Twitter is an addictive platform that is part of the daily routines of millions of people worldwide. This platform now presents businesses with numerous opportunities to promote directly to their intended audiences in order to boost sales and promote brand awareness. Twitter is proving to be the best platform to try to engage audiences and convince them that your offer is worth their time and money. If you are on Twitter with the objective of increasing brand awareness for your business, then you need to pay attention to these five tips that we have put together to help you and your business succeed in making your offers known to the right kind of people. Here are the activities that you need to focus on to increase more engagement on Twitter.
Tip #1: Post shorter tweets
A message that is limited to 140 characters may seem a tad inadequate to traditional marketers who are used to text-based promotional materials that discuss in detail what a product or service is all about. Recent surveys reveal that tweets that utilize all 140 characters are actually too long. According to reports, tweets that are anywhere around 80 to 110 characters get more engagement (17% higher). Why? It makes sense actually. Not maxing out the number of characters leaves room for comments. People can readily add their own response to your tweet before retweeting it to their own followers. If there’s no space for commentary, people need to spend time editing the tweet, and if this is the case, many Twitter users choose not to bother anymore. It has been demonstrated in surveys that tweets that require a lot of editing do not get as much RTs as posts that leave space for the follower’s own thoughts.
Tip #2: Tweet on weekends
Based on the latest statistics, posting tweets on Saturdays and Sundays is better for businesses than posting on weekdays. Recent surveys reveal that there is a 17% increase in target audience engagement during the weekend. A social media scientist who conducted an experiment recently is also saying that click through rates on Twitter are higher on Sundays, Saturdays, and Fridays compared to other days of the week.
If you do not want to tweet on weekends because you want to get some rest, then you can use social media tools that you only need to program for weekend posting like TweetAdder for example. You can take advantage of the fact that not many businesses (less than 20%) post tweets on the 6th and 7th days of the week and have less competition for the attention of your target audience. Make sure to tweet anytime between 8 am to 7 pm because surveys show that there is also higher engagement during these hours.
Tip #3: Learn as much as you can from the competition
It is not enough that you have thousands of followers on Twitter. You need to learn how to make good use of the information available to you. The best sources of information that you can use are your competitors. Prepare a list of your closest competitors and study their posts, the feedback from their Twitter followers, and their responses to customers. You will definitely get concrete ideas to improve on your own products and service from studying the competition in depth. Spending time to analyze their activity on Twitter pays off because you will also discover new and better engagement opportunities with your target audience.
Tip #4: Use Twitter Lists wisely
Neglecting the Twitter Lists feature often leads to downfall. Many businesses that engage in social media marketing fail to make use of this feature. Twitter lists are helpful because you can filter out “noise” and focus your efforts toward a set of followers that you have identified as your target audience. These are the most relevant individuals and groups and listing them together can help your efforts in boosting brand awareness.
Tip #5: Make your tweets “Calls to Action”
A comprehensive analysis of tweets reveals that the posts with the highest levels of engagement are presented as calls to action. If readers of the tweet know exactly what you want them to do it is more likely that they will interact and even respond to the call. Using words that are directed to the reader such as “follow,” “help,” and “please retweet” get the attention of the target audience.
What do you think? Is your business doing things on Twitter right? Did our article help you on something? Let us know in the comments and thanks for stopping by..
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