Benefits Of Using Social Media For Your Business
Marketing experts are united in declaring that social media platforms can serve as an effective promotional conduit for small businesses. It is definitely worth testing the waters and joining the increasing number of businesses that now maintain Facebook and Twitter accounts. Surely you want to be sure that you will be profiting from it mainly because you will be investing money. If you want to benefit from social media marketing, you need to know a few things about it first.
Work for success
A business can gain significant competitive advantage when it has a social media presence. There is no denying the fact that more than a handful of small businesses are now enjoying prosperity mainly due to their immense popularity on Facebook and Twitter. A report from the Social Media Examiner revealed that there was increased traffic in 75% of small and medium-sized enterprises. Meanwhile, there was 89% increase in exposure. More visitors could easily translate to increased conversion especially if the products present compelling features that consumers will have difficulty resisting.
But success can only be attained after much hard work is accomplished. Building a social media presence does not take overnight and attaining major profits require a waiting period. There are certain requirements as well. For instance, a marketing strategy that is centered on social media should be holistic, streamlined, and targeted.
So, what are the benefits of employing a social media marketing program for your brand? Here are a few possibilities to convince you that it is worth the effort to include social media platforms in your marketing strategy.
Exposure ad brand recognition
In the world of marketing, repeated exposure is said to be important in enticing a customer to buy a particular product. This old adage applies in today’s consumer culture, and there’s no better and more consistent exposure than what awaits your business in social media platforms. Account users check their news feeds a number of times during the day and anywhere that they have a decent Internet connection. Everyone who is part of the network can be reminded every so often of product features to help seal the decision for them.
In addition to exposure, social media platforms can contribute significantly to brand awareness, such that the public knows what the company is about and what the product is for. Building a community that keeps talking about the positive attributes of the product is one of the most effective means of spreading the word about it. Social media account users make up a community that are engaged in an ongoing dialog about your products and that is definitely helpful in building up the brand’s reputation. It does not matter how small a company is. It can exert a huge influence with the help of social media. This is usually achieved by the snowball effect which is always effective in attracting customers.
Lowered marketing costs
Another huge advantage of this form of marketing is that it is very cost-effective. Surely, there are expenses to be incurred, but it is nothing compared to the expenses of running paid ads and implementing other advertising strategies. You can broadcast content to a wide audience and they are sure to be interested because they “like” your page, right? You won’t have to spend additional money to spread the word beyond the existing circle of followers because the people who “like” your company will be doing this for you. They will share information about your products and services with their own online network of friends. These social signals are what search engines are looking for. Consequently, you’ll get better rankings on search results just because your brand is popular in social media. You won’t even have to pay for SEO to get the desired outcomes.
Customer service 24/7
Another benefit of using social media for your business is that you open up opportunities for your customers to express their concerns in the most convenient way possible. They only need to log in to their Twitter and Facebook accounts and every inquiry or concern that they have are sent directly to you. You can provide better customer service because you are communicating directly with your customers and an open line is maintained 24/7. You can demonstrate your devotion to them by being responsive to their inquiries and by accommodating any request that they may have.
Are you working hard to grow your Twitter followers?
Would you like more people to see your business Twitter updates “tweets”? If you have a small business, it may take you time to build a big network of followers on Twitter and it can even be frustrating. Surely you’ll wonder how other companies grow their followers quickly and how you can possibly replicate their success.
In this article we’ll be writing about five ways to improve the visibility of your Twitter profile and your “Tweets” on Twitter.
Understand how Twitter works
Before you begin using Twitter, be sure that you understand the majority of its basics, you can increase your audience simply be taking into account the following tips:
- Avoid using more than three #hashtags on your tweets. Creating a tweet with lots of hashtags can make your content look spammy and the scope of your tweet will automatically be reduced!
- Provide the best content you have! Listen to your followers and the people you follow by reading their tweets. Share important and good information to your followers without promoting yourself, and your followers will see you as an expert recommending your profile to other people as an important authority.
Post your Twitter @username wherever you can
Use your other social networks to tell people that you have a Twitter account. Add your Twitter @username to your Facebook profile, Google, LinkedIn and any other social networks you use.
Make sure you have the “Share Buttons” installed inn your website or blog, so it’ll be very easy for your readers to see and share your information. You can use Social Network plugins which are easy to install and configure, so you ll be expanding the scope of your publications. This simple configuration makes Twitter expose your tweet in front of hundreds of users.
Interact with others
Whether you are online or not, a good contact network is a proven method to extend your reach. If you’ve never started a network of contacts on Twitter, now is the time.
If you are constantly reading on Twitter, you must be in the ability to know who are the influential people in your niche, it’s those people with whom you want to establish a relationship. Remember that influential people don’t necessarily have to be national or international, they can be important people in your local environment as well.
Try initiating a conversation with a small group of influential people and add so much value as you can to that conversation. The most interested in that conversation shall be you and it is very likely for them to respond or disseminate your message.
Identify your allies in the virtual community
If you think you’re alone trying to build a large audience on Twitter, think again! There are several dozen virtual communities of people who likes to build contact networks.
These communities are generally in contact with influential people, so it will always be easy to find people with your same interest. Joining these communities can also make your task of finding valuable content to share with your friends much easier. The majority of virtual communities are free and won’t charge you a dime to receive you with open arms.
Here’s a list of a couple of random virtual communities where you can join and increase your reach in Twitter.
Once you start joining these communities you’ll soon notice that many marketers have a strong presence in several of these virtual communities. Connecting to the same communities will allow you to connect with influential people growing your audience on a even larger scale.
Promote your events
Your events are always an opportunity to generate more traffic, make your brand more visible and gain leadership. Take advantage by creating top-notch events, offering good products or services (depending on your business), that will require a response from your followers using a #hashtag on Twitter or by mentioning your account.
A hashtag is easy to follow and assures you that you’re not losing any part of the conversation. Requiring users to mention your @username ensures that your entire audience can view your conversation and remember that the reciprocity is very important so make sure you answer all your followers concerns making use of your hashtag.
When you’re ready to start promoting your events or products, begin by posting a question to all your followers in all your social networks. Start with the network that you have a much bigger audience and fidelity, after shares in your other networks. Obviously, begins by Twitter or Facebook!
If you’re starting a new Twitter business account or if you’re already working hard to grow your Twitter followers fast and safe and develop a large network of contacts make sure you have very clear the basic principles of Twitter, after that make contact with influential people in your environment, give your followers the best information in your niche and join relevant virtual communities.