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June 1, 2014 / Posted by admin / COMMENTS (0)

Benefits Of Using Social Media For Your Business!

Benefits Of Using Social Media For Your Business

Marketing experts are united in declaring that social media platforms can serve as an effective promotional conduit for small businesses. It is definitely worth testing the waters and joining the increasing number of businesses that now maintain Facebook and Twitter accounts. Surely you want to be sure that you will be profiting from it mainly because you will be investing money. If you want to benefit from social media marketing, you need to know a few things about it first.

using social media for your business Work for success

A business can gain significant competitive advantage when it has a social media presence. There is no denying the fact that more than a handful of small businesses are now enjoying prosperity mainly due to their immense popularity on Facebook and Twitter. A report from the Social Media Examiner revealed that there was increased traffic in 75% of small and medium-sized enterprises. Meanwhile, there was 89% increase in exposure. More visitors could easily translate to increased conversion especially if the products present compelling features that consumers will have difficulty resisting.

But success can only be attained after much hard work is accomplished. Building a social media presence does not take overnight and attaining major profits require a waiting period. There are certain requirements as well. For instance, a marketing strategy that is centered on social media should be holistic, streamlined, and targeted.

So, what are the benefits of employing a social media marketing program for your brand? Here are a few possibilities to convince you that it is worth the effort to include social media platforms in your marketing strategy.

Exposure ad brand recognition

In the world of marketing, repeated exposure is said to be important in enticing a customer to buy a particular product. This old adage applies in today’s consumer culture, and there’s no better and more consistent exposure than what awaits your business in social media platforms. Account users check their news feeds a number of times during the day and anywhere that they have a decent Internet connection. Everyone who is part of the network can be reminded every so often of product features to help seal the decision for them.

In addition to exposure, social media platforms can contribute significantly to brand awareness, such that the public knows what the company is about and what the product is for. Building a community that keeps talking about the positive attributes of the product is one of the most effective means of spreading the word about it. Social media account users make up a community that are engaged in an ongoing dialog about your products and that is definitely helpful in building up the brand’s reputation. It does not matter how small a company is. It can exert a huge influence with the help of social media. This is usually achieved by the snowball effect which is always effective in attracting customers.

Lowered marketing costs

Another huge advantage of this form of marketing is that it is very cost-effective. Surely, there are expenses to be incurred, but it is nothing compared to the expenses of running paid ads and implementing other advertising strategies. You can broadcast content to a wide audience and they are sure to be interested because they “like” your page, right? You won’t have to spend additional money to spread the word beyond the existing circle of followers because the people who “like” your company will be doing this for you. They will share information about your products and services with their own online network of friends. These social signals are what search engines are looking for. Consequently, you’ll get better rankings on search results just because your brand is popular in social media. You won’t even have to pay for SEO to get the desired outcomes.

Customer service 24/7

Another benefit of using social media for your business is that you open up opportunities for your customers to express their concerns in the most convenient way possible. They only need to log in to their Twitter and Facebook accounts and every inquiry or concern that they have are sent directly to you. You can provide better customer service because you are communicating directly with your customers and an open line is maintained 24/7. You can demonstrate your devotion to them by being responsive to their inquiries and by accommodating any request that they may have.

 

May 10, 2014 / Posted by admin / COMMENTS (0)

5 Ways To Use Pinterest For Your Business Online Marketing!

Are you using Pinterest for your business social media strategies?

Pinterest, the famous broadcasting social network, with more than 70 million active users has a great potential for businesses not only because of its visual impact but because its a very useful tool for marketing and sharing images. When it comes to sharing your business content there are many ways to use Pinterest because an image will always say more than plain text and this image social network makes it possible to uncover our originality in order to market and impact with new creations without having to pay for adwords or any other PPC campaigns.

ways to use pinterest for your business  Each social network has different characteristics, and Pinterest is all about visual content. Pinterest is focused on sharing images, photographs, illustrations, infographics, and videos.

On this post we will write about 5 ways to use Pinterest for your business marketing strategies:

1) SEO: Try to always use your business keywords in your images. A striking image can be “repinned” and if it’s linked to your business website or blog it will generate traffic apart from creating many more backlinks to your site. The benefit to have social media networks back linking to our website is that you can get your website indexed much faster by search engines improving your web positioning (SERPS).

(2) Get to know your followers: Your followers show their tastes and preferences in each of your pins, allowing us to direct our company’s image and our branding strategies. Globally, the site is most popular with women. In 2012, it was reported that 83% of the global users were women 80% of users are women and 50% have children.

(3) Pinterest allows Viral content: Yes, if you get an image good enough to get a couple hundreds of repins within minutes it can go viral and viral means driving all your niche’s web traffic to your business website, beating up your competition.

(4) Drive traffic to your business website: “Beth Hayden, author of Pinfluence, revealed that Pinterest drives more referral traffic than LinkedIn, Google+ and YouTube combined while Mashable says that Pinterest Drives More Traffic to Blogs Than Twitter [STUDY].

5) Online sales: Have an online sales business? Use Pinterest for the benefit of your business uploading all your catalog’s products into your different boards. Pinterest allows you to show your entire catalog of products in an organized and attractive way.

Regardless of the goals you decide to use Pinterest for, there’s one overall principle that should guide your social media marketing in all social media networks: the content you deliver should entirely benefit your current and potential customers.

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