Learn how to increase more engagement on Twitter
“Tweeps” also known as your Twitter followers can certainly be some of the most prolific online users. Twitter is an addictive platform that is part of the daily routines of millions of people worldwide. This platform now presents businesses with numerous opportunities to promote directly to their intended audiences in order to boost sales and promote brand awareness. Twitter is proving to be the best platform to try to engage audiences and convince them that your offer is worth their time and money. If you are on Twitter with the objective of increasing brand awareness for your business, then you need to pay attention to these five tips that we have put together to help you and your business succeed in making your offers known to the right kind of people. Here are the activities that you need to focus on to increase more engagement on Twitter.
Tip #1: Post shorter tweets
A message that is limited to 140 characters may seem a tad inadequate to traditional marketers who are used to text-based promotional materials that discuss in detail what a product or service is all about. Recent surveys reveal that tweets that utilize all 140 characters are actually too long. According to reports, tweets that are anywhere around 80 to 110 characters get more engagement (17% higher). Why? It makes sense actually. Not maxing out the number of characters leaves room for comments. People can readily add their own response to your tweet before retweeting it to their own followers. If there’s no space for commentary, people need to spend time editing the tweet, and if this is the case, many Twitter users choose not to bother anymore. It has been demonstrated in surveys that tweets that require a lot of editing do not get as much RTs as posts that leave space for the follower’s own thoughts.
Based on the latest statistics, posting tweets on Saturdays and Sundays is better for businesses than posting on weekdays. Recent surveys reveal that there is a 17% increase in target audience engagement during the weekend. A social media scientist who conducted an experiment recently is also saying that click through rates on Twitter are higher on Sundays, Saturdays, and Fridays compared to other days of the week.
If you do not want to tweet on weekends because you want to get some rest, then you can use social media tools that you only need to program for weekend posting like TweetAdder for example. You can take advantage of the fact that not many businesses (less than 20%) post tweets on the 6th and 7th days of the week and have less competition for the attention of your target audience. Make sure to tweet anytime between 8 am to 7 pm because surveys show that there is also higher engagement during these hours.
Tip #3: Learn as much as you can from the competition
It is not enough that you have thousands of followers on Twitter. You need to learn how to make good use of the information available to you. The best sources of information that you can use are your competitors. Prepare a list of your closest competitors and study their posts, the feedback from their Twitter followers, and their responses to customers. You will definitely get concrete ideas to improve on your own products and service from studying the competition in depth. Spending time to analyze their activity on Twitter pays off because you will also discover new and better engagement opportunities with your target audience.
Neglecting the Twitter Lists feature often leads to downfall. Many businesses that engage in social media marketing fail to make use of this feature. Twitter lists are helpful because you can filter out “noise” and focus your efforts toward a set of followers that you have identified as your target audience. These are the most relevant individuals and groups and listing them together can help your efforts in boosting brand awareness.
Tip #5: Make your tweets “Calls to Action”
A comprehensive analysis of tweets reveals that the posts with the highest levels of engagement are presented as calls to action. If readers of the tweet know exactly what you want them to do it is more likely that they will interact and even respond to the call. Using words that are directed to the reader such as “follow,” “help,” and “please retweet” get the attention of the target audience.
What do you think? Is your business doing things on Twitter right? Did our article help you on something? Let us know in the comments and thanks for stopping by..
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