How do you track your organic traffic on Facebook?
To catch a glimpse of the organic traffic your page gets on Facebook you’ll have to go to your Facebook insights. To see your Page Insights, click Insights at the top of your Page. From here, you can view metrics about your fan page by clicking the sections at the top (ex: Likes, Reach). To export your insights, click Export in the top-right corner.
Keep in mind that insights are only available after at least 30 people like your Page. Click on ‘See more’ in the event that you want to see more information on other older posts.
Do a research at least for the last three months. Here’s a good guide to use Facebook insights
to measure your fan page. If you discover that the organic growth has been gradually declining you should start working on how to to improve the organic range of Facebook, and in this post we’ll give you 5 easy steps to do it.
1- Publish more quality more consistently:
Being consistent in the quality and types of posts you create can help people know what kinds of messages to expect from you and how they tie into your business. However, Facebook also recommends the creation of quality content rather than high volume publishing daily posts to draw attention. Posting more doesn’t mean more engagement.
2- Target your audience for more engagement:
A good way to improve your organic reach on Facebook is by targeting your potential clients. Since Facebook lets you target your audience. You can choose gender, level of education, age, location, language, and interests. Select the correct options and label your post by directing them to a specific audience, this way you can increase the radius of engagement.
3- Post when there’s low audience on Facebook:
In moments where there aren’t many people sharing in Facebook, the possibilities of drawing more attention to your posts are higher. Of course, the number one rule should be posting when the majority of your followers are online, but you should also try to publish in other hours of the day in which the Facebook feed isn’t so overloaded of new posts. You can visit your Facebook statistics dashboard and get a clearer view of when your followers are online. Then choose the hours in which the majority of your fans are connected and your competitors are not publishing. If you don’t know how to keep track of your competitors, this post from Social Media Examiner can help you.
4- Be selective with the tastes and needs of your followers when posting:
Images have less organic reach, links get more and videos are the “King” of organic reach. However, not in all cases is the same. So you must closely watch your Facebook statistics and discover the type of content that your audience likes the most. If you see that your fans are still preferring the images to other types of content, you should not change it. Instead, start introducing different forms of content gradually and analyze how your campaigns work best.
5- Make changes:
The organic range of Facebook has been declining in many company pages. Put in practice some of the tips mentioned above to improve the chances that your content appears more often in the feed of your fans in an organic form. Remember to analyze all the tactics you put in practice and make your content according to the results you get.
Have you ever tried any of these tactics to increase your Facebook fanpage organic traffic? Any advice more to add? Thank you for sharing and you’re more than welcome to fill out the comments below with your Facebook page URL.. Boost it even more…
Why Your Twitter Marketing Is Important For Your Business
Small business owners face the formidable task of competing against bigger companies for the attention of potential customers. Challenges have to be faced no matter how daunting. Twitter is one of the most popular social networks, and it is also one of the most important online platforms that you need to explore as a small business owner.
Here are some reasons why focusing on Twitter marketing can be highly beneficial to your business.
Creating a business Twitter profile should be the first step to start promoting your business and brand. If your intention is to introduce the company to people with buying power, you need to be part of the Twitterverse. Twitter is a social media platform offering different levels of interaction and its being used by thousands of businesses. You can share the profile of your company, as well as the products and services you are proud to offer, with millions of people. Twitter marketing is important for your business because it’s an effective platform to create brand awareness and can definitely help you establish your online reputation quicker than you think.
Twitter posts, better known as “tweets”, not only allow for text messages to be spread with a global audience, but images and video materials are also available for sharing. With multimedia content, Twitter offers diversity, which people seek out these days. As such, Twitter is an ideal platform for advertising new products or services.
Connecting and relating to customers
Twitter may be conceived as just a micro-blogging site that allows people to post whatever they can squeeze into 140 characters. In truth, it is also a powerful platform for establishing connections and maintaining relationships. Twitter is important for businesses marketing because it allows for connections and interactions to occur in real time. Positive interactions early on serve as the foundation of the relationship between merchant and customer. How a brand is perceived by a customer is largely dependent on this relationship. Twitter makes it easy for businesses to establish and maintain relationships between customers from different backgrounds.
Posting tweets such as direct marketing posts make it convenient to promote products and boost sales. Moreover, having direct access to consumers makes it less complicated to build a positive image. If there are negative comments posted about the brand, or any of its products, company representatives can intervene immediately so that the situation does not worsen. In fact, aside from gaining feedback, addressing concerns, and correcting wrong impressions, Twitter helps businesses in managing their online reputation without the need to invest on costly specialized services.
Learn from your competition
Twitter marketing offers competitors a chance to learn from each other. Knowing about the capabilities of your main competition can help strengthen your own strategies resulting in better outcomes. You can learn from the mistakes of other companies in the same niche, and lower your own risks from careful consideration of the actions that they took as well as the consequences. It also helps to know what the rest is up to if your goal is to stand out and avoid duplication.
Therefore, if your goal is to have success in your business enterprise, you can start to take advantage of all the Twitter features available to all account holders for free. You may also consider additional functions that require fees once their value in your business strategy is ascertained.
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Take advantage of Social Media to help it grow your business reputation..
Building a good reputation online is crucial for any kind of business. Driving traffic to the website and increasing conversions and sales all depend on how potential buyers perceive your brand. It is therefore a very important aspect of branding and brand awareness to promote a business that is respectable, responsible, and perceived by consumers as a dependable ally.
Today, consumers are very smart and proactive when it comes to learning more about a brand before they use it. It is quite common for consumers to do a background research on a company or manufacturer through the use of the Internet before entering into a business transaction with them. A nationwide study conducted in the United States revealed that around 40% of adults do a background check online, and 45% of those who do have found something significant change their minds about making a purchase.
Begin your social media venture by playing around the different networks
Here’s an idea of what each of these sites can offer your business. Twitter is the type of network that can definitely help any type of business or niche to build a strong reputation, make more connections, start gathering followers and attract customers. LinkedIn as many of you all know is more business-focused, so it’s a good social media network to be in for B2B companies.
Pinterest and Instagram are fantastic to show the world in images what your business or services are all about. If you like “image blogging” you should definitely get involved and start using Pinterest and Instagram. And Facebook is all about more “fun”, “games”, “family”, however Facebook is the number #1 social media network in the world making it work great for products that have the capacity to develop fanatical fans.
Use social media to hear what your customers are talking about
Consumers are also very vocal about what they think of a product or service, and they waste no time in dishing out their thoughts to their friends and family. You do not even have to pay anyone so that you can have an ongoing conversations about your products or services. Social media is now the platform of choice of millions of people when they want to share their opinions, and insights. Because of the huge role that it can play in branding and marketing a product, you need to learn how to make good use of the information available on social media in building your reputation.
There are always two sides to a story, and this means that you must expect both negative and positive feedback from customers. Not only will you be able to have actual feedback from the people who are using your products. You will also have all the information that you need in order to make improvements. Acting on customer feedback will help your brand. This is because more people will buy something that has been made better for them. Being responsive to the needs of the customers also improves their opinion of your company. This is how listening in can help grow your business reputation using social media.
Interact with your customers and give them a positive experience
Listening in on conversations is one thing. Being an active participant is another. A company that addresses complaints in a polite and professional manner is perceived by the public as a brand that is responsive to their plight. In the meantime, ignoring complaints altogether is not usually received well. In fact this is a move that can ruin your reputation. It is altogether too easy to participate in an online argument, but this must be avoided, lest the brand be perceived as unprofessional and incapable of accepting criticism. There are also many social media tools that make it easy for businesses to keep tabs on the conversations that go on in social media networks such as Twitter, Facebook, MySpace, Google+ and others.
People spend time in social media to be entertained and to have a positive experience. Make sure that your conversations with your customers leave a positive impression. They might not immediately buy your brand, but your product will be the first option they will think about when the need arises because they think of your business in a positive light.
Assign dedicated personnel to monitor the company’s social media presence
It is also advisable for a small business to assign a manager that will focus on building the company’s social media reputation. The additional overhead cost for your business can help in the long run. It is wise to invest on a competent person who will manage your social media presence. Creating and implementing a focused social media campaign is no small task, and though it takes a lot of work and dedication, the payoff is huge—brand awareness coupled with a good social media reputation is very important for a business to succeed. There are established best practices and guidelines to follow. But it is important to have dedicated personnel making sure that the company has social media presence and that all the concerns addressed to the company via social media are acted upon promptly and consistently.
The manager must present monthly performance reports to the management so that any recommended change in strategy can be planned and implemented without delay and applied as soon as possible. Remember taking action right away is important. The report must also provide details about the following parameters:
♦ Audience demographics
♦ Social reputation insights
♦ Engagement measures
♦ Strategies that offer best results
Knowing about the details gives the company the means to formulate the most adequate focused social media campaign to not only help grow your business reputation using social media but to also help it build trust as well. The same information can also be used to defend its online reputation effectively. And remember that your competitors are already using modern social media marketing tools so why shouldn’t you..
A perfect tool to measure all your social media channels activities vs your competitors is SEOProfiler.
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Benefits Of Using Social Media For Your Business
Marketing experts are united in declaring that social media platforms can serve as an effective promotional conduit for small businesses. It is definitely worth testing the waters and joining the increasing number of businesses that now maintain Facebook and Twitter accounts. Surely you want to be sure that you will be profiting from it mainly because you will be investing money. If you want to benefit from social media marketing, you need to know a few things about it first.
Work for success
A business can gain significant competitive advantage when it has a social media presence. There is no denying the fact that more than a handful of small businesses are now enjoying prosperity mainly due to their immense popularity on Facebook and Twitter. A report from the Social Media Examiner revealed that there was increased traffic in 75% of small and medium-sized enterprises. Meanwhile, there was 89% increase in exposure. More visitors could easily translate to increased conversion especially if the products present compelling features that consumers will have difficulty resisting.
But success can only be attained after much hard work is accomplished. Building a social media presence does not take overnight and attaining major profits require a waiting period. There are certain requirements as well. For instance, a marketing strategy that is centered on social media should be holistic, streamlined, and targeted.
So, what are the benefits of employing a social media marketing program for your brand? Here are a few possibilities to convince you that it is worth the effort to include social media platforms in your marketing strategy.
Exposure ad brand recognition
In the world of marketing, repeated exposure is said to be important in enticing a customer to buy a particular product. This old adage applies in today’s consumer culture, and there’s no better and more consistent exposure than what awaits your business in social media platforms. Account users check their news feeds a number of times during the day and anywhere that they have a decent Internet connection. Everyone who is part of the network can be reminded every so often of product features to help seal the decision for them.
In addition to exposure, social media platforms can contribute significantly to brand awareness, such that the public knows what the company is about and what the product is for. Building a community that keeps talking about the positive attributes of the product is one of the most effective means of spreading the word about it. Social media account users make up a community that are engaged in an ongoing dialog about your products and that is definitely helpful in building up the brand’s reputation. It does not matter how small a company is. It can exert a huge influence with the help of social media. This is usually achieved by the snowball effect which is always effective in attracting customers.
Lowered marketing costs
Another huge advantage of this form of marketing is that it is very cost-effective. Surely, there are expenses to be incurred, but it is nothing compared to the expenses of running paid ads and implementing other advertising strategies. You can broadcast content to a wide audience and they are sure to be interested because they “like” your page, right? You won’t have to spend additional money to spread the word beyond the existing circle of followers because the people who “like” your company will be doing this for you. They will share information about your products and services with their own online network of friends. These social signals are what search engines are looking for. Consequently, you’ll get better rankings on search results just because your brand is popular in social media. You won’t even have to pay for SEO to get the desired outcomes.
Customer service 24/7
Another benefit of using social media for your business is that you open up opportunities for your customers to express their concerns in the most convenient way possible. They only need to log in to their Twitter and Facebook accounts and every inquiry or concern that they have are sent directly to you. You can provide better customer service because you are communicating directly with your customers and an open line is maintained 24/7. You can demonstrate your devotion to them by being responsive to their inquiries and by accommodating any request that they may have.