How do you track your organic traffic on Facebook?
To catch a glimpse of the organic traffic your page gets on Facebook you’ll have to go to your Facebook insights. To see your Page Insights, click Insights at the top of your Page. From here, you can view metrics about your fan page by clicking the sections at the top (ex: Likes, Reach). To export your insights, click Export in the top-right corner.
Keep in mind that insights are only available after at least 30 people like your Page. Click on ‘See more’ in the event that you want to see more information on other older posts.
Do a research at least for the last three months. Here’s a good guide to use Facebook insights
to measure your fan page. If you discover that the organic growth has been gradually declining you should start working on how to to improve the organic range of Facebook, and in this post we’ll give you 5 easy steps to do it.
1- Publish more quality more consistently:
Being consistent in the quality and types of posts you create can help people know what kinds of messages to expect from you and how they tie into your business. However, Facebook also recommends the creation of quality content rather than high volume publishing daily posts to draw attention. Posting more doesn’t mean more engagement.
2- Target your audience for more engagement:
A good way to improve your organic reach on Facebook is by targeting your potential clients. Since Facebook lets you target your audience. You can choose gender, level of education, age, location, language, and interests. Select the correct options and label your post by directing them to a specific audience, this way you can increase the radius of engagement.
3- Post when there’s low audience on Facebook:
In moments where there aren’t many people sharing in Facebook, the possibilities of drawing more attention to your posts are higher. Of course, the number one rule should be posting when the majority of your followers are online, but you should also try to publish in other hours of the day in which the Facebook feed isn’t so overloaded of new posts. You can visit your Facebook statistics dashboard and get a clearer view of when your followers are online. Then choose the hours in which the majority of your fans are connected and your competitors are not publishing. If you don’t know how to keep track of your competitors, this post from Social Media Examiner can help you.
4- Be selective with the tastes and needs of your followers when posting:
Images have less organic reach, links get more and videos are the “King” of organic reach. However, not in all cases is the same. So you must closely watch your Facebook statistics and discover the type of content that your audience likes the most. If you see that your fans are still preferring the images to other types of content, you should not change it. Instead, start introducing different forms of content gradually and analyze how your campaigns work best.
5- Make changes:
The organic range of Facebook has been declining in many company pages. Put in practice some of the tips mentioned above to improve the chances that your content appears more often in the feed of your fans in an organic form. Remember to analyze all the tactics you put in practice and make your content according to the results you get.
Have you ever tried any of these tactics to increase your Facebook fanpage organic traffic? Any advice more to add? Thank you for sharing and you’re more than welcome to fill out the comments below with your Facebook page URL.. Boost it even more…
Social Media Marketing Tools
We usually come across many social media marketing tools browsing the web and in this post we wanted to share an excellent infographic we grabbed from Digital Information World where it shares 25 excellent social media tools your business should be using.
Smart business owners know that social media is a powerful tool: social media channels can work as a direct line of communication between your business and clients and give anyone with an Internet connection instant access to the latest buzz around your brand, products or services.
These 25 SMM tools below will help you and your social media manager take on the complexity of the job.