Take advantage of Social Media to help it grow your business reputation..
Building a good reputation online is crucial for any kind of business. Driving traffic to the website and increasing conversions and sales all depend on how potential buyers perceive your brand. It is therefore a very important aspect of branding and brand awareness to promote a business that is respectable, responsible, and perceived by consumers as a dependable ally.
Today, consumers are very smart and proactive when it comes to learning more about a brand before they use it. It is quite common for consumers to do a background research on a company or manufacturer through the use of the Internet before entering into a business transaction with them. A nationwide study conducted in the United States revealed that around 40% of adults do a background check online, and 45% of those who do have found something significant change their minds about making a purchase.
Begin your social media venture by playing around the different networks
Here’s an idea of what each of these sites can offer your business. Twitter is the type of network that can definitely help any type of business or niche to build a strong reputation, make more connections, start gathering followers and attract customers. LinkedIn as many of you all know is more business-focused, so it’s a good social media network to be in for B2B companies.
Pinterest and Instagram are fantastic to show the world in images what your business or services are all about. If you like “image blogging” you should definitely get involved and start using Pinterest and Instagram. And Facebook is all about more “fun”, “games”, “family”, however Facebook is the number #1 social media network in the world making it work great for products that have the capacity to develop fanatical fans.
Use social media to hear what your customers are talking about
Consumers are also very vocal about what they think of a product or service, and they waste no time in dishing out their thoughts to their friends and family. You do not even have to pay anyone so that you can have an ongoing conversations about your products or services. Social media is now the platform of choice of millions of people when they want to share their opinions, and insights. Because of the huge role that it can play in branding and marketing a product, you need to learn how to make good use of the information available on social media in building your reputation.
There are always two sides to a story, and this means that you must expect both negative and positive feedback from customers. Not only will you be able to have actual feedback from the people who are using your products. You will also have all the information that you need in order to make improvements. Acting on customer feedback will help your brand. This is because more people will buy something that has been made better for them. Being responsive to the needs of the customers also improves their opinion of your company. This is how listening in can help grow your business reputation using social media.
Interact with your customers and give them a positive experience
Listening in on conversations is one thing. Being an active participant is another. A company that addresses complaints in a polite and professional manner is perceived by the public as a brand that is responsive to their plight. In the meantime, ignoring complaints altogether is not usually received well. In fact this is a move that can ruin your reputation. It is altogether too easy to participate in an online argument, but this must be avoided, lest the brand be perceived as unprofessional and incapable of accepting criticism. There are also many social media tools that make it easy for businesses to keep tabs on the conversations that go on in social media networks such as Twitter, Facebook, MySpace, Google+ and others.
People spend time in social media to be entertained and to have a positive experience. Make sure that your conversations with your customers leave a positive impression. They might not immediately buy your brand, but your product will be the first option they will think about when the need arises because they think of your business in a positive light.
Assign dedicated personnel to monitor the company’s social media presence
It is also advisable for a small business to assign a manager that will focus on building the company’s social media reputation. The additional overhead cost for your business can help in the long run. It is wise to invest on a competent person who will manage your social media presence. Creating and implementing a focused social media campaign is no small task, and though it takes a lot of work and dedication, the payoff is huge—brand awareness coupled with a good social media reputation is very important for a business to succeed. There are established best practices and guidelines to follow. But it is important to have dedicated personnel making sure that the company has social media presence and that all the concerns addressed to the company via social media are acted upon promptly and consistently.
The manager must present monthly performance reports to the management so that any recommended change in strategy can be planned and implemented without delay and applied as soon as possible. Remember taking action right away is important. The report must also provide details about the following parameters:
♦ Audience demographics
♦ Social reputation insights
♦ Engagement measures
♦ Strategies that offer best results
Knowing about the details gives the company the means to formulate the most adequate focused social media campaign to not only help grow your business reputation using social media but to also help it build trust as well. The same information can also be used to defend its online reputation effectively. And remember that your competitors are already using modern social media marketing tools so why shouldn’t you..
A perfect tool to measure all your social media channels activities vs your competitors is SEOProfiler.
Other similar posts!
- Top 3 Reasons Businesses Should Get Involved In Social Media
- Benefits Of Using Social Media For Your Business
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