Why Your Twitter Marketing Is Important For Your Business
Small business owners face the formidable task of competing against bigger companies for the attention of potential customers. Challenges have to be faced no matter how daunting. Twitter is one of the most popular social networks, and it is also one of the most important online platforms that you need to explore as a small business owner.
Here are some reasons why focusing on Twitter marketing can be highly beneficial to your business.
Creating a business Twitter profile should be the first step to start promoting your business and brand. If your intention is to introduce the company to people with buying power, you need to be part of the Twitterverse. Twitter is a social media platform offering different levels of interaction and its being used by thousands of businesses. You can share the profile of your company, as well as the products and services you are proud to offer, with millions of people. Twitter marketing is important for your business because it’s an effective platform to create brand awareness and can definitely help you establish your online reputation quicker than you think.
Twitter posts, better known as “tweets”, not only allow for text messages to be spread with a global audience, but images and video materials are also available for sharing. With multimedia content, Twitter offers diversity, which people seek out these days. As such, Twitter is an ideal platform for advertising new products or services.
Connecting and relating to customers
Twitter may be conceived as just a micro-blogging site that allows people to post whatever they can squeeze into 140 characters. In truth, it is also a powerful platform for establishing connections and maintaining relationships. Twitter is important for businesses marketing because it allows for connections and interactions to occur in real time. Positive interactions early on serve as the foundation of the relationship between merchant and customer. How a brand is perceived by a customer is largely dependent on this relationship. Twitter makes it easy for businesses to establish and maintain relationships between customers from different backgrounds.
Posting tweets such as direct marketing posts make it convenient to promote products and boost sales. Moreover, having direct access to consumers makes it less complicated to build a positive image. If there are negative comments posted about the brand, or any of its products, company representatives can intervene immediately so that the situation does not worsen. In fact, aside from gaining feedback, addressing concerns, and correcting wrong impressions, Twitter helps businesses in managing their online reputation without the need to invest on costly specialized services.
Learn from your competition
Twitter marketing offers competitors a chance to learn from each other. Knowing about the capabilities of your main competition can help strengthen your own strategies resulting in better outcomes. You can learn from the mistakes of other companies in the same niche, and lower your own risks from careful consideration of the actions that they took as well as the consequences. It also helps to know what the rest is up to if your goal is to stand out and avoid duplication.
Therefore, if your goal is to have success in your business enterprise, you can start to take advantage of all the Twitter features available to all account holders for free. You may also consider additional functions that require fees once their value in your business strategy is ascertained.
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Learn how to increase more engagement on Twitter
“Tweeps” also known as your Twitter followers can certainly be some of the most prolific online users. Twitter is an addictive platform that is part of the daily routines of millions of people worldwide. This platform now presents businesses with numerous opportunities to promote directly to their intended audiences in order to boost sales and promote brand awareness. Twitter is proving to be the best platform to try to engage audiences and convince them that your offer is worth their time and money. If you are on Twitter with the objective of increasing brand awareness for your business, then you need to pay attention to these five tips that we have put together to help you and your business succeed in making your offers known to the right kind of people. Here are the activities that you need to focus on to increase more engagement on Twitter.
Tip #1: Post shorter tweets
A message that is limited to 140 characters may seem a tad inadequate to traditional marketers who are used to text-based promotional materials that discuss in detail what a product or service is all about. Recent surveys reveal that tweets that utilize all 140 characters are actually too long. According to reports, tweets that are anywhere around 80 to 110 characters get more engagement (17% higher). Why? It makes sense actually. Not maxing out the number of characters leaves room for comments. People can readily add their own response to your tweet before retweeting it to their own followers. If there’s no space for commentary, people need to spend time editing the tweet, and if this is the case, many Twitter users choose not to bother anymore. It has been demonstrated in surveys that tweets that require a lot of editing do not get as much RTs as posts that leave space for the follower’s own thoughts.
Tip #2: Tweet on weekends
Based on the latest statistics, posting tweets on Saturdays and Sundays is better for businesses than posting on weekdays. Recent surveys reveal that there is a 17% increase in target audience engagement during the weekend. A social media scientist who conducted an experiment recently is also saying that click through rates on Twitter are higher on Sundays, Saturdays, and Fridays compared to other days of the week.
If you do not want to tweet on weekends because you want to get some rest, then you can use social media tools that you only need to program for weekend posting like TweetAdder for example. You can take advantage of the fact that not many businesses (less than 20%) post tweets on the 6th and 7th days of the week and have less competition for the attention of your target audience. Make sure to tweet anytime between 8 am to 7 pm because surveys show that there is also higher engagement during these hours.
Tip #3: Learn as much as you can from the competition
It is not enough that you have thousands of followers on Twitter. You need to learn how to make good use of the information available to you. The best sources of information that you can use are your competitors. Prepare a list of your closest competitors and study their posts, the feedback from their Twitter followers, and their responses to customers. You will definitely get concrete ideas to improve on your own products and service from studying the competition in depth. Spending time to analyze their activity on Twitter pays off because you will also discover new and better engagement opportunities with your target audience.
Tip #4: Use Twitter Lists wisely
Neglecting the Twitter Lists feature often leads to downfall. Many businesses that engage in social media marketing fail to make use of this feature. Twitter lists are helpful because you can filter out “noise” and focus your efforts toward a set of followers that you have identified as your target audience. These are the most relevant individuals and groups and listing them together can help your efforts in boosting brand awareness.
Tip #5: Make your tweets “Calls to Action”
A comprehensive analysis of tweets reveals that the posts with the highest levels of engagement are presented as calls to action. If readers of the tweet know exactly what you want them to do it is more likely that they will interact and even respond to the call. Using words that are directed to the reader such as “follow,” “help,” and “please retweet” get the attention of the target audience.
What do you think? Is your business doing things on Twitter right? Did our article help you on something? Let us know in the comments and thanks for stopping by..
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Looking for ways to increase your Twitter followers quick?
Twitter is one of the most popular mediums of connecting with your community of customers. In fact, there are several brands who have reached soaring heights of success thanks to the popularity of their twitter handle. However, establishing a twitter handle is just one part of the effort. You have to be able to increase your Twitter followers fast in order to ensure that your account becomes popular. Most people seem to forget this part of the effort and therefore have to struggle to keep their twitter accounts alive. For all of you who are struggling to get more twitter followers, here are a few useful suggestions:
Please be worthy enough to follow!
This may sound harsh but it is true, unless you don’t have an account worthy of following, no one is going to come behind you. So, start with building a decent profile that people would like to follow. Without being too loud about it, highlight features that you want people to notice. Also, remember to follow the right audience only then will you be able to earn visibility amongst the right people.
Advertise on twitter
If you are a brand struggling to increase your twitter followers, the best option is to advertise yourself on this platform. You can employ different advertising strategies that allow you to highlight your profile in an effective manner. This may cost a nominal amount but the results are guaranteed to be worth the effort.
Try a contest
When it comes to social media, the key is to use engaging content that gets your audience more interested. This interest automatically leads to more people wanting to follow your profile. However, the contest that you decide to run should be interesting and in accordance to what your audience would like to play. Also, make sure that you reward the winners of the contest. The reward need not be monetary but you have to give a token of appreciation. Here’s a good link with examples of doing a successful Twitter contest.
Talk about your twitter account
This is similar to advertising with the only difference being that it does not require any prior investment. Talking about your twitter account is easy. You can blog about the usability of twitter in general or talk about a particular feature that you love to use. This will help generate viewership for your profile that will gradually increase your Twitter followers.
Don’t forget to thank the followers
With so much effort being invested in gathering followers, you should not forget to thank people who oblige your request. In simple words, thank your followers and this will motivate them to do more for you.
Finally don’t forget that there are many other ways you can use to gather a decent amount of followers within a short period of time but if you’re in a hurry you can always buy Twitter followers cheap from our social media experts marketing team.
Don’t forget to follow us on Twitter.. @socialmedia04
The Best Ways To Get Targeted Twitter Followers
Building a Twitter following is essential to any business enterprise that relies on Internet marketing and social media to promote its products and services. Finding ways of increasing the number of targeted Twitter followers is one of the concerns that occupy the minds of thousands of Twitter account holders, especially those that intend to promote their business or website online.
Following other Twitter users does not guarantee that they will reciprocate and follow you back to browse your tweets. Retweeting posts and clicking on “Favorite” could possibly help you gain new followers however, in order to garner the targeted Twitter followers, more work needs to be done. Here’s a quick look at the ins and outs of online marketing via Twitter and a few useful tips on how to build a community of followers within the Twitterverse.
Marketing with 140 characters
It is not surprising that some business owners are not that keen about Twitter. After all, it is a micro-blogging site with very obvious limitations. One of the very first questions that business owners ask, when the suggestion to include Twitter in the marketing strategy, is this: How can you market a product with just 140 characters? It is not surprising that a casual Twitter observer will have a difficult time understanding how marketing can be effectively done with the micro-blogging site, and yet the Twitterverse is currently the preferred platform for the promotional programs of hundreds of small, medium, and large-scale enterprises.
Today, Twitter continues to gain traction, and businesses that do not join the bandwagon realize much too late that the competition has already cultivated a thriving Twitter sub-culture. By then it is usually too late to catch up.
Building up your Twitter tribe
There are a number of tools that can be employed to gain targeted Twitter followers on Twitter such as Tweetadder and encourage them to consistently share your content. These methods are proven effective in increasing traffic, social shares, and brand exposure. Harnessing the power of Twitter can be the means toward achieving target leads.
In order to build up your brand on Twitter and other social networking sites, you have to form a community that likes the product you promote, talks about the product, and shares details about the product with their online network. To convince people that you are worth following, you need to know the ins and outs of social media marketing. There are tools that can help you get more Twitter followers so that you gain an ample customer base for your business. The first idea that you have to realize is that you need to consciously build up your following by engaging them in conversation and giving those interesting tweets and links to view.
Good content as foundation
Twitter offers businesses a huge audience. But before a business can benefit from account holders from all corners of the planet the information that followers can get from following the account must be useful and relevant. Good content is still the foundation—the core component –of any online marketing campaign. Good content is the primary means of ensuring a significant long-term online presence.
When the content that your followers see when they open their Twitter accounts is compelling and interesting, they will remain loyal and they will keep choosing to engage. A brand can become more visible with the help of a substantial following because they will be the ones to distribute the information. Once the multiplier effect kicks in, the sharing activity can help drive traffic and this can significantly increase brand awareness.
Your target customer
Perhaps the most important concerns methods on targeting the customer. The question, “Who is my target audience?” requires a concrete answer. In any marketing campaign it is important to establish the target customer at the very outset. A new Twitter account has zero followers and in establishing a following, the work must be directed to a demographic with pre-determined characteristics. Fortunately, a lot of data is available since the competition has already done half the work. The target customer for your business has already been established by other businesses belonging to the same niche. Nevertheless, do your own research and learn everything that you can on your niche’s target audience. Make your own conclusions from the data provided by those who have already studied this audience before you and apply these concepts when you plan your strategy for your Twitter campaign to get more targeted Twitter followers.
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Are you working hard to grow your Twitter followers?
Would you like more people to see your business Twitter updates “tweets”? If you have a small business, it may take you time to build a big network of followers on Twitter and it can even be frustrating. Surely you’ll wonder how other companies grow their followers quickly and how you can possibly replicate their success.
In this article we’ll be writing about five ways to improve the visibility of your Twitter profile and your “Tweets” on Twitter.
Understand how Twitter works
Before you begin using Twitter, be sure that you understand the majority of its basics, you can increase your audience simply be taking into account the following tips:
- Avoid using more than three #hashtags on your tweets. Creating a tweet with lots of hashtags can make your content look spammy and the scope of your tweet will automatically be reduced!
- Provide the best content you have! Listen to your followers and the people you follow by reading their tweets. Share important and good information to your followers without promoting yourself, and your followers will see you as an expert recommending your profile to other people as an important authority.
Post your Twitter @username wherever you can
Use your other social networks to tell people that you have a Twitter account. Add your Twitter @username to your Facebook profile, Google, LinkedIn and any other social networks you use.
Make sure you have the “Share Buttons” installed inn your website or blog, so it’ll be very easy for your readers to see and share your information. You can use Social Network plugins which are easy to install and configure, so you ll be expanding the scope of your publications. This simple configuration makes Twitter expose your tweet in front of hundreds of users.
Interact with others
Whether you are online or not, a good contact network is a proven method to extend your reach. If you’ve never started a network of contacts on Twitter, now is the time.
If you are constantly reading on Twitter, you must be in the ability to know who are the influential people in your niche, it’s those people with whom you want to establish a relationship. Remember that influential people don’t necessarily have to be national or international, they can be important people in your local environment as well.
Try initiating a conversation with a small group of influential people and add so much value as you can to that conversation. The most interested in that conversation shall be you and it is very likely for them to respond or disseminate your message.
Identify your allies in the virtual community
If you think you’re alone trying to build a large audience on Twitter, think again! There are several dozen virtual communities of people who likes to build contact networks.
These communities are generally in contact with influential people, so it will always be easy to find people with your same interest. Joining these communities can also make your task of finding valuable content to share with your friends much easier. The majority of virtual communities are free and won’t charge you a dime to receive you with open arms.
Here’s a list of a couple of random virtual communities where you can join and increase your reach in Twitter.
Once you start joining these communities you’ll soon notice that many marketers have a strong presence in several of these virtual communities. Connecting to the same communities will allow you to connect with influential people growing your audience on a even larger scale.
Promote your events
Your events are always an opportunity to generate more traffic, make your brand more visible and gain leadership. Take advantage by creating top-notch events, offering good products or services (depending on your business), that will require a response from your followers using a #hashtag on Twitter or by mentioning your account.
A hashtag is easy to follow and assures you that you’re not losing any part of the conversation. Requiring users to mention your @username ensures that your entire audience can view your conversation and remember that the reciprocity is very important so make sure you answer all your followers concerns making use of your hashtag.
When you’re ready to start promoting your events or products, begin by posting a question to all your followers in all your social networks. Start with the network that you have a much bigger audience and fidelity, after shares in your other networks. Obviously, begins by Twitter or Facebook!
If you’re starting a new Twitter business account or if you’re already working hard to grow your Twitter followers fast and safe and develop a large network of contacts make sure you have very clear the basic principles of Twitter, after that make contact with influential people in your environment, give your followers the best information in your niche and join relevant virtual communities.