We found this infographic showing the different marketing tips offered by Onboardy.
Onboardly has been known to help small and medium sized companies fast-track visibility, brand awareness and lead generation. They work at the intersection where public relations, content marketing, and social media meet, to deliver marketing that gets results.
This infographic is about content marketing, PR and social media. It’s a short visual summary created by Onboardly and posted by Renee Warren.
These are some highlights of their “demand marketing” infographic:
- Demand marketing generates demand for a product or service through an integrated mix of traditional and digital marketing methods including content marketing, PR, and influencer relations.
- 61% of consumers say they feel better about a company that delivers custom content and they are also more likely to buy from that company.
- 70% of consumers prefer getting to know a company via articles rather than ads.
- And more…
Would you like to read more about their marketing infographic? Scroll down on this page and take a look at their latest infographic.
Learn how to use demand marketing and build a plan to get more customers by visiting onboardly today.
According to Wikipedia a content audit is the process of evaluating content elements and information assets on some part or all of a website.
Some of your content type can include PDF files, web pages, blog posts, sell sheets, white paper, how-to documents, videos, e-newsletters, podcasts, webinar recordings, etc.
This infographic is all about “How to Conduct a basic DIY Content Audit” which can bring great insights that can drive your content marketing programs and all of your digital marketing initiatives.
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A Content Audit is an investment worth making. If you like the concept and want expert assistance in performing a content audit for your organization visit Salesforce for more ways to get the most out of your content marketing.
Social Media Marketing Tools
We usually come across many social media marketing tools browsing the web and in this post we wanted to share an excellent infographic we grabbed from Digital Information World where it shares 25 excellent social media tools your business should be using.
Smart business owners know that social media is a powerful tool: social media channels can work as a direct line of communication between your business and clients and give anyone with an Internet connection instant access to the latest buzz around your brand, products or services.
These 25 SMM tools below will help you and your social media manager take on the complexity of the job.
Take advantage of Social Media to help it grow your business reputation..
Building a good reputation online is crucial for any kind of business. Driving traffic to the website and increasing conversions and sales all depend on how potential buyers perceive your brand. It is therefore a very important aspect of branding and brand awareness to promote a business that is respectable, responsible, and perceived by consumers as a dependable ally.
Today, consumers are very smart and proactive when it comes to learning more about a brand before they use it. It is quite common for consumers to do a background research on a company or manufacturer through the use of the Internet before entering into a business transaction with them. A nationwide study conducted in the United States revealed that around 40% of adults do a background check online, and 45% of those who do have found something significant change their minds about making a purchase.
Begin your social media venture by playing around the different networks
Here’s an idea of what each of these sites can offer your business. Twitter is the type of network that can definitely help any type of business or niche to build a strong reputation, make more connections, start gathering followers and attract customers. LinkedIn as many of you all know is more business-focused, so it’s a good social media network to be in for B2B companies.
Pinterest and Instagram are fantastic to show the world in images what your business or services are all about. If you like “image blogging” you should definitely get involved and start using Pinterest and Instagram. And Facebook is all about more “fun”, “games”, “family”, however Facebook is the number #1 social media network in the world making it work great for products that have the capacity to develop fanatical fans.
Use social media to hear what your customers are talking about
Consumers are also very vocal about what they think of a product or service, and they waste no time in dishing out their thoughts to their friends and family. You do not even have to pay anyone so that you can have an ongoing conversations about your products or services. Social media is now the platform of choice of millions of people when they want to share their opinions, and insights. Because of the huge role that it can play in branding and marketing a product, you need to learn how to make good use of the information available on social media in building your reputation.
There are always two sides to a story, and this means that you must expect both negative and positive feedback from customers. Not only will you be able to have actual feedback from the people who are using your products. You will also have all the information that you need in order to make improvements. Acting on customer feedback will help your brand. This is because more people will buy something that has been made better for them. Being responsive to the needs of the customers also improves their opinion of your company. This is how listening in can help grow your business reputation using social media.
Interact with your customers and give them a positive experience
Listening in on conversations is one thing. Being an active participant is another. A company that addresses complaints in a polite and professional manner is perceived by the public as a brand that is responsive to their plight. In the meantime, ignoring complaints altogether is not usually received well. In fact this is a move that can ruin your reputation. It is altogether too easy to participate in an online argument, but this must be avoided, lest the brand be perceived as unprofessional and incapable of accepting criticism. There are also many social media tools that make it easy for businesses to keep tabs on the conversations that go on in social media networks such as Twitter, Facebook, MySpace, Google+ and others.
People spend time in social media to be entertained and to have a positive experience. Make sure that your conversations with your customers leave a positive impression. They might not immediately buy your brand, but your product will be the first option they will think about when the need arises because they think of your business in a positive light.
Assign dedicated personnel to monitor the company’s social media presence
It is also advisable for a small business to assign a manager that will focus on building the company’s social media reputation. The additional overhead cost for your business can help in the long run. It is wise to invest on a competent person who will manage your social media presence. Creating and implementing a focused social media campaign is no small task, and though it takes a lot of work and dedication, the payoff is huge—brand awareness coupled with a good social media reputation is very important for a business to succeed. There are established best practices and guidelines to follow. But it is important to have dedicated personnel making sure that the company has social media presence and that all the concerns addressed to the company via social media are acted upon promptly and consistently.
The manager must present monthly performance reports to the management so that any recommended change in strategy can be planned and implemented without delay and applied as soon as possible. Remember taking action right away is important. The report must also provide details about the following parameters:
♦ Audience demographics
♦ Social reputation insights
♦ Engagement measures
♦ Strategies that offer best results
Knowing about the details gives the company the means to formulate the most adequate focused social media campaign to not only help grow your business reputation using social media but to also help it build trust as well. The same information can also be used to defend its online reputation effectively. And remember that your competitors are already using modern social media marketing tools so why shouldn’t you..
A perfect tool to measure all your social media channels activities vs your competitors is SEOProfiler.
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Benefits Of Using Social Media For Your Business
Marketing experts are united in declaring that social media platforms can serve as an effective promotional conduit for small businesses. It is definitely worth testing the waters and joining the increasing number of businesses that now maintain Facebook and Twitter accounts. Surely you want to be sure that you will be profiting from it mainly because you will be investing money. If you want to benefit from social media marketing, you need to know a few things about it first.
Work for success
A business can gain significant competitive advantage when it has a social media presence. There is no denying the fact that more than a handful of small businesses are now enjoying prosperity mainly due to their immense popularity on Facebook and Twitter. A report from the Social Media Examiner revealed that there was increased traffic in 75% of small and medium-sized enterprises. Meanwhile, there was 89% increase in exposure. More visitors could easily translate to increased conversion especially if the products present compelling features that consumers will have difficulty resisting.
But success can only be attained after much hard work is accomplished. Building a social media presence does not take overnight and attaining major profits require a waiting period. There are certain requirements as well. For instance, a marketing strategy that is centered on social media should be holistic, streamlined, and targeted.
So, what are the benefits of employing a social media marketing program for your brand? Here are a few possibilities to convince you that it is worth the effort to include social media platforms in your marketing strategy.
Exposure ad brand recognition
In the world of marketing, repeated exposure is said to be important in enticing a customer to buy a particular product. This old adage applies in today’s consumer culture, and there’s no better and more consistent exposure than what awaits your business in social media platforms. Account users check their news feeds a number of times during the day and anywhere that they have a decent Internet connection. Everyone who is part of the network can be reminded every so often of product features to help seal the decision for them.
In addition to exposure, social media platforms can contribute significantly to brand awareness, such that the public knows what the company is about and what the product is for. Building a community that keeps talking about the positive attributes of the product is one of the most effective means of spreading the word about it. Social media account users make up a community that are engaged in an ongoing dialog about your products and that is definitely helpful in building up the brand’s reputation. It does not matter how small a company is. It can exert a huge influence with the help of social media. This is usually achieved by the snowball effect which is always effective in attracting customers.
Lowered marketing costs
Another huge advantage of this form of marketing is that it is very cost-effective. Surely, there are expenses to be incurred, but it is nothing compared to the expenses of running paid ads and implementing other advertising strategies. You can broadcast content to a wide audience and they are sure to be interested because they “like” your page, right? You won’t have to spend additional money to spread the word beyond the existing circle of followers because the people who “like” your company will be doing this for you. They will share information about your products and services with their own online network of friends. These social signals are what search engines are looking for. Consequently, you’ll get better rankings on search results just because your brand is popular in social media. You won’t even have to pay for SEO to get the desired outcomes.
Customer service 24/7
Another benefit of using social media for your business is that you open up opportunities for your customers to express their concerns in the most convenient way possible. They only need to log in to their Twitter and Facebook accounts and every inquiry or concern that they have are sent directly to you. You can provide better customer service because you are communicating directly with your customers and an open line is maintained 24/7. You can demonstrate your devotion to them by being responsive to their inquiries and by accommodating any request that they may have.