According to Wikipedia a content audit is the process of evaluating content elements and information assets on some part or all of a website.
Some of your content type can include PDF files, web pages, blog posts, sell sheets, white paper, how-to documents, videos, e-newsletters, podcasts, webinar recordings, etc.
This infographic is all about “How to Conduct a basic DIY Content Audit” which can bring great insights that can drive your content marketing programs and all of your digital marketing initiatives.
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A Content Audit is an investment worth making. If you like the concept and want expert assistance in performing a content audit for your organization visit Salesforce for more ways to get the most out of your content marketing.