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Ways to Double Website Traffic Using Instagram

May 13, 2015 Posted by admin COMMENTS (1)

How to double your website traffic using Instagram

If you don’t promote your website, how will anyone know about your services, products and great content? Driving traffic to your business website is not as difficult as you may think.. We now count with social media networks such as Instagram that can definitely help your website traffic.

website traffic using instagram  Today, Internet users prefer to surf the Web with mobile devices such as smartphones and tablets. Once you have set-up and secured a mobile-friendly site, you can start increasing daily traffic volumes with the help of Instagram, the immensely popular image sharing site that was acquired by Facebook for a cool one billion dollars. One of the reasons why people troop to a website is to enjoy the conveniences, entertainment, and valuable information it offers. However, the site must be easy to access first of all.

Here are some of the ways by which you can drive more website traffic using Instagram.

Use the power of hashtags

website traffic using instagram  While the images posted on Instagram are the main attractions, the hashtags are equally important. Using multiple hashtags is a popular practice because this widens to exposure that the images get even more. Hashtags boost the exposure of images in Instagram, but there is another advantage to using them.

Well-crafted hashtags, such as creative and original phrases promotes audience engagement. When you get more attention in Instagram, you get more likes, shares, and comments as well. In this way, your website’s coverage expands and you get the publicity that you need without spending huge amounts of money paying for website traffic.

Use @mentions

traffic mentions A mention is how you include Instagram users’ @usernames. They are a way you can send a message directly to your followers, customers, or anyone on Instagram.

You can use @mentions in a number of ways.

Mention people who’ve made good comments on your blog post. This is a great way to thank your loyal blog readers. You can also mention the author of the blog post. Whether they are a guest blogger, a new blogger, or even a regular blogger on your site, mention them in your next image upload. It’s a nice gesture, and will likely result in gaining more followers as well.

Link here, there, and everywhere

web links Instagram offers users an easy way of sharing posts in social media networks and elsewhere on the Web. The posts can be used in business blogs as well as in press releases and online columns. Instagram also serves as an effective sharing platform that, if used appropriately, can highlight the call to action.

Well-executed infographics and photos have the power to convince people to check out your website and investigate further. If you offer them big banners that provide a direct link to your site, you will see positive results in a short amount of time. Another way of linking a website to an Instagram account is with the use of Badges. These icons are exclusive to Instagram users and provide a direct link to the company’s online profile.

Make people curious and interested

curious people People are interested in new developments. When they browse the Web, they are looking for information, for entertainment, or for something new. Uploading high quality images to your Instagram account with links to the relevant website pages is a proven way of inciting interest in what a brand has to offer.

When the link is in place, people who find the item interesting will take the time to consider the option and conduct an appraisal. This casual interest might even lead to a purchase and profits for the company. Images posted on Instagram can therefore serve as a lure or incentive. The tease might not work on everyone who sees it, but this approach is still effective in increasing website traffic using Instagram.

Lastly, you need to be pro-active. You need to be creative. You need to use great marketing tactics when you are posting images on Instagram and remember to deliver what your audience expects. Instead of focusing only on the desired results, do not lose sight of the significance of boosting the number of your followers and spreading the message about the existence of the brand and its assortment of products or services.

Conclusion

Cross-promoting your website through Instagram can be greatly beneficial in driving more traffic to your website.

What do you think? Have you tried any of these marketing methods to get more website traffic using Instagram? What has worked for you? What hasn’t worked so well for you?

Share your tips and comments with us on Twitter @socialmedia04. We’d love to hear from you!

3 Reasons Why Your Twitter Marketing Is Important For Your Business

May 11, 2015 Posted by admin COMMENTS (0)

Why Your Twitter Marketing Is Important For Your Business

Small business owners face the formidable task of competing against bigger companies for the attention of potential customers. Challenges have to be faced no matter how daunting. Twitter is one of the most popular social networks, and it is also one of the most important online platforms that you need to explore as a small business owner.

Here are some reasons why focusing on Twitter marketing can be highly beneficial to your business.

twitter marketing

Brand awareness

Creating a business Twitter profile should be the first step to start promoting your business and brand. If your intention is to introduce the company to people with buying power, you need to be part of the Twitterverse. Twitter is a social media platform offering different levels of interaction and its being used by thousands of businesses. You can share the profile of your company, as well as the products and services you are proud to offer, with millions of people. Twitter marketing is important for your business because it’s an effective platform to create brand awareness and can definitely help you establish your online reputation quicker than you think.

Twitter posts, better known as “tweets”, not only allow for text messages to be spread with a global audience, but images and video materials are also available for sharing. With multimedia content, Twitter offers diversity, which people seek out these days. As such, Twitter is an ideal platform for advertising new products or services.

Connecting and relating to customers

Twitter may be conceived as just a micro-blogging site that allows people to post whatever they can squeeze into 140 characters. In truth, it is also a powerful platform for establishing connections and maintaining relationships. Twitter is important for businesses marketing because it allows for connections and interactions to occur in real time. Positive interactions early on serve as the foundation of the relationship between merchant and customer. How a brand is perceived by a customer is largely dependent on this relationship. Twitter makes it easy for businesses to establish and maintain relationships between customers from different backgrounds.

Posting tweets such as direct marketing posts make it convenient to promote products and boost sales. Moreover, having direct access to consumers makes it less complicated to build a positive image. If there are negative comments posted about the brand, or any of its products, company representatives can intervene immediately so that the situation does not worsen. In fact, aside from gaining feedback, addressing concerns, and correcting wrong impressions, Twitter helps businesses in managing their online reputation without the need to invest on costly specialized services.

Learn from your competition

Twitter marketing offers competitors a chance to learn from each other. Knowing about the capabilities of your main competition can help strengthen your own strategies resulting in better outcomes. You can learn from the mistakes of other companies in the same niche, and lower your own risks from careful consideration of the actions that they took as well as the consequences. It also helps to know what the rest is up to if your goal is to stand out and avoid duplication.

Therefore, if your goal is to have success in your business enterprise, you can start to take advantage of all the Twitter features available to all account holders for free. You may also consider additional functions that require fees once their value in your business strategy is ascertained.

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