Take advantage of Social Media to help it grow your business reputation..
Building a good reputation online is crucial for any kind of business. Driving traffic to the website and increasing conversions and sales all depend on how potential buyers perceive your brand. It is therefore a very important aspect of branding and brand awareness to promote a business that is respectable, responsible, and perceived by consumers as a dependable ally.
Today, consumers are very smart and proactive when it comes to learning more about a brand before they use it. It is quite common for consumers to do a background research on a company or manufacturer through the use of the Internet before entering into a business transaction with them. A nationwide study conducted in the United States revealed that around 40% of adults do a background check online, and 45% of those who do have found something significant change their minds about making a purchase.
Begin your social media venture by playing around the different networks
Here’s an idea of what each of these sites can offer your business. Twitter is the type of network that can definitely help any type of business or niche to build a strong reputation, make more connections, start gathering followers and attract customers. LinkedIn as many of you all know is more business-focused, so it’s a good social media network to be in for B2B companies.
Pinterest and Instagram are fantastic to show the world in images what your business or services are all about. If you like “image blogging” you should definitely get involved and start using Pinterest and Instagram. And Facebook is all about more “fun”, “games”, “family”, however Facebook is the number #1 social media network in the world making it work great for products that have the capacity to develop fanatical fans.
Use social media to hear what your customers are talking about
Consumers are also very vocal about what they think of a product or service, and they waste no time in dishing out their thoughts to their friends and family. You do not even have to pay anyone so that you can have an ongoing conversations about your products or services. Social media is now the platform of choice of millions of people when they want to share their opinions, and insights. Because of the huge role that it can play in branding and marketing a product, you need to learn how to make good use of the information available on social media in building your reputation.
There are always two sides to a story, and this means that you must expect both negative and positive feedback from customers. Not only will you be able to have actual feedback from the people who are using your products. You will also have all the information that you need in order to make improvements. Acting on customer feedback will help your brand. This is because more people will buy something that has been made better for them. Being responsive to the needs of the customers also improves their opinion of your company. This is how listening in can help grow your business reputation using social media.
Interact with your customers and give them a positive experience
Listening in on conversations is one thing. Being an active participant is another. A company that addresses complaints in a polite and professional manner is perceived by the public as a brand that is responsive to their plight. In the meantime, ignoring complaints altogether is not usually received well. In fact this is a move that can ruin your reputation. It is altogether too easy to participate in an online argument, but this must be avoided, lest the brand be perceived as unprofessional and incapable of accepting criticism. There are also many social media tools that make it easy for businesses to keep tabs on the conversations that go on in social media networks such as Twitter, Facebook, MySpace, Google+ and others.
People spend time in social media to be entertained and to have a positive experience. Make sure that your conversations with your customers leave a positive impression. They might not immediately buy your brand, but your product will be the first option they will think about when the need arises because they think of your business in a positive light.
Assign dedicated personnel to monitor the company’s social media presence
It is also advisable for a small business to assign a manager that will focus on building the company’s social media reputation. The additional overhead cost for your business can help in the long run. It is wise to invest on a competent person who will manage your social media presence. Creating and implementing a focused social media campaign is no small task, and though it takes a lot of work and dedication, the payoff is huge—brand awareness coupled with a good social media reputation is very important for a business to succeed. There are established best practices and guidelines to follow. But it is important to have dedicated personnel making sure that the company has social media presence and that all the concerns addressed to the company via social media are acted upon promptly and consistently.
The manager must present monthly performance reports to the management so that any recommended change in strategy can be planned and implemented without delay and applied as soon as possible. Remember taking action right away is important. The report must also provide details about the following parameters:
♦ Audience demographics
♦ Social reputation insights
♦ Engagement measures
♦ Strategies that offer best results
Knowing about the details gives the company the means to formulate the most adequate focused social media campaign to not only help grow your business reputation using social media but to also help it build trust as well. The same information can also be used to defend its online reputation effectively. And remember that your competitors are already using modern social media marketing tools so why shouldn’t you..
A perfect tool to measure all your social media channels activities vs your competitors is SEOProfiler.
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Don’t forget to share, after all that’s what’s social media is all about..
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Learn how to increase more engagement on Twitter
“Tweeps” also known as your Twitter followers can certainly be some of the most prolific online users. Twitter is an addictive platform that is part of the daily routines of millions of people worldwide. This platform now presents businesses with numerous opportunities to promote directly to their intended audiences in order to boost sales and promote brand awareness. Twitter is proving to be the best platform to try to engage audiences and convince them that your offer is worth their time and money. If you are on Twitter with the objective of increasing brand awareness for your business, then you need to pay attention to these five tips that we have put together to help you and your business succeed in making your offers known to the right kind of people. Here are the activities that you need to focus on to increase more engagement on Twitter.
Tip #1: Post shorter tweets
A message that is limited to 140 characters may seem a tad inadequate to traditional marketers who are used to text-based promotional materials that discuss in detail what a product or service is all about. Recent surveys reveal that tweets that utilize all 140 characters are actually too long. According to reports, tweets that are anywhere around 80 to 110 characters get more engagement (17% higher). Why? It makes sense actually. Not maxing out the number of characters leaves room for comments. People can readily add their own response to your tweet before retweeting it to their own followers. If there’s no space for commentary, people need to spend time editing the tweet, and if this is the case, many Twitter users choose not to bother anymore. It has been demonstrated in surveys that tweets that require a lot of editing do not get as much RTs as posts that leave space for the follower’s own thoughts.
Tip #2: Tweet on weekends
Based on the latest statistics, posting tweets on Saturdays and Sundays is better for businesses than posting on weekdays. Recent surveys reveal that there is a 17% increase in target audience engagement during the weekend. A social media scientist who conducted an experiment recently is also saying that click through rates on Twitter are higher on Sundays, Saturdays, and Fridays compared to other days of the week.
If you do not want to tweet on weekends because you want to get some rest, then you can use social media tools that you only need to program for weekend posting like TweetAdder for example. You can take advantage of the fact that not many businesses (less than 20%) post tweets on the 6th and 7th days of the week and have less competition for the attention of your target audience. Make sure to tweet anytime between 8 am to 7 pm because surveys show that there is also higher engagement during these hours.
Tip #3: Learn as much as you can from the competition
It is not enough that you have thousands of followers on Twitter. You need to learn how to make good use of the information available to you. The best sources of information that you can use are your competitors. Prepare a list of your closest competitors and study their posts, the feedback from their Twitter followers, and their responses to customers. You will definitely get concrete ideas to improve on your own products and service from studying the competition in depth. Spending time to analyze their activity on Twitter pays off because you will also discover new and better engagement opportunities with your target audience.
Tip #4: Use Twitter Lists wisely
Neglecting the Twitter Lists feature often leads to downfall. Many businesses that engage in social media marketing fail to make use of this feature. Twitter lists are helpful because you can filter out “noise” and focus your efforts toward a set of followers that you have identified as your target audience. These are the most relevant individuals and groups and listing them together can help your efforts in boosting brand awareness.
Tip #5: Make your tweets “Calls to Action”
A comprehensive analysis of tweets reveals that the posts with the highest levels of engagement are presented as calls to action. If readers of the tweet know exactly what you want them to do it is more likely that they will interact and even respond to the call. Using words that are directed to the reader such as “follow,” “help,” and “please retweet” get the attention of the target audience.
What do you think? Is your business doing things on Twitter right? Did our article help you on something? Let us know in the comments and thanks for stopping by..
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Are you using Instagram for professional services? You should..
Instagram is a free application that can help professionals in making their work known. Like other social network platforms, it is a very useful tool in widening their networks. Professionals, no matter what their field of practice is, can benefit from using a globally popular online app that is available to both Android and Apple users. Because this is a social media platform, we only expect more people to sign up and join in the days to come. As of September of 2013, there were already 150 million active monthly Instagram users. That is a huge audience, which means that there are thousands of potential clients just waiting to be informed of the services that professionals have to offer. The preference for mobile devices has contributed to the popularity of Instagram, which has already been established as a great platform for personal sharing. Professionals and entrepreneurs must realize that they can also use Instagram to expand their careers.
Instagram—the marketing haven
Marketers are already having a field day ever day taking advantage of the features of this free social media sharing platform. Professionals who want be recognized as a leader in their field of expertise can follow the example of successful Instagram brands, and these days they are making their presence known where the customers are. Instagram is the choice that millions of customers have made. Success in one’s profession can be found on Instagram. Here is how it can be done.
Use hashtags meaningfully
Studies have shown that tagging images on Instagram with “#” hashtags is more effective than the usage of hashtags on other platforms, including Twitter, Facebook, and YouTube. Bothering with the hashtag system pays off with Instagram, especially if details such as the subject, location, and event are specified. Tagging images with relevant terms can help in increasing exposure to the target audience. Not using hashtags can result to hundreds, if not thousands of people missing a relevant post. Apps such as Instagram bring the name of professionals who are devoted to their jobs to a bigger number of people who otherwise do not have access to them.
Hashtags are also quite useful in exposing an Instagram profile beyond the existing circle of followers. Being known to more people is the first step towards having professional transactions with them. Nevertheless, it will not help to bombard perfect strangers with too many hashtags, so it is important for those who are new to Instagram to remember this guideline.
Establish a reputable Instagram profile
When it is time to choose an Instagram account name, the best course of action is to use one’s Twitter identity. This is a direct way to link two of the most popular social media platforms on the planet. This can also be advantageous if there is an established Twitter following. There is no need to ascertain the person’s identity and legitimacy since the new account can easily be verified. In addition, being recognizable across all existing social media platforms can go a long way in extending a professional’s reach.
Tell interesting stories
Stories abound, and different types of professionals have varied stories to tell. Direct promotion easily bores people, but if they see something interesting or unique on their Instagram feeds, they take the next step. They share it with their own circle of followers. Being creative in presenting one’s profession is one way of sustaining the interest of your Instagram followers. A professional who wants to get the lion’s share of clients only have to post compelling images as well as fun and interesting 15-second videos.
Build a Community
Instagram is essentially a social network—one that mainly involves photos and videos. Using Instagram for professional business will surely facilitate connections between people in ways that were not possible before. Being self-serving in Instagram is a sure way to lose clients and tarnish one’s reputation. Instead of focusing on self-promotion, a professional must make the most of Instagram’s features to build a community that thrives in productive interactions and shares relevant information.
If Instagram followers are to become effective brand advocates, they must be given good reason to keep following the account. Lastly, Instagram followers appreciate it when they feel they are special. Going the extra mile to make every member of the community feel as if he really belongs there also pays off.