Take advantage of Social Media to help it grow your business reputation..
Building a good reputation online is crucial for any kind of business. Driving traffic to the website and increasing conversions and sales all depend on how potential buyers perceive your brand. It is therefore a very important aspect of branding and brand awareness to promote a business that is respectable, responsible, and perceived by consumers as a dependable ally.
Today, consumers are very smart and proactive when it comes to learning more about a brand before they use it. It is quite common for consumers to do a background research on a company or manufacturer through the use of the Internet before entering into a business transaction with them. A nationwide study conducted in the United States revealed that around 40% of adults do a background check online, and 45% of those who do have found something significant change their minds about making a purchase.
Begin your social media venture by playing around the different networks
Here’s an idea of what each of these sites can offer your business. Twitter is the type of network that can definitely help any type of business or niche to build a strong reputation, make more connections, start gathering followers and attract customers. LinkedIn as many of you all know is more business-focused, so it’s a good social media network to be in for B2B companies.
Pinterest and Instagram are fantastic to show the world in images what your business or services are all about. If you like “image blogging” you should definitely get involved and start using Pinterest and Instagram. And Facebook is all about more “fun”, “games”, “family”, however Facebook is the number #1 social media network in the world making it work great for products that have the capacity to develop fanatical fans.
Use social media to hear what your customers are talking about
Consumers are also very vocal about what they think of a product or service, and they waste no time in dishing out their thoughts to their friends and family. You do not even have to pay anyone so that you can have an ongoing conversations about your products or services. Social media is now the platform of choice of millions of people when they want to share their opinions, and insights. Because of the huge role that it can play in branding and marketing a product, you need to learn how to make good use of the information available on social media in building your reputation.
There are always two sides to a story, and this means that you must expect both negative and positive feedback from customers. Not only will you be able to have actual feedback from the people who are using your products. You will also have all the information that you need in order to make improvements. Acting on customer feedback will help your brand. This is because more people will buy something that has been made better for them. Being responsive to the needs of the customers also improves their opinion of your company. This is how listening in can help grow your business reputation using social media.
Interact with your customers and give them a positive experience
Listening in on conversations is one thing. Being an active participant is another. A company that addresses complaints in a polite and professional manner is perceived by the public as a brand that is responsive to their plight. In the meantime, ignoring complaints altogether is not usually received well. In fact this is a move that can ruin your reputation. It is altogether too easy to participate in an online argument, but this must be avoided, lest the brand be perceived as unprofessional and incapable of accepting criticism. There are also many social media tools that make it easy for businesses to keep tabs on the conversations that go on in social media networks such as Twitter, Facebook, MySpace, Google+ and others.
People spend time in social media to be entertained and to have a positive experience. Make sure that your conversations with your customers leave a positive impression. They might not immediately buy your brand, but your product will be the first option they will think about when the need arises because they think of your business in a positive light.
Assign dedicated personnel to monitor the company’s social media presence
It is also advisable for a small business to assign a manager that will focus on building the company’s social media reputation. The additional overhead cost for your business can help in the long run. It is wise to invest on a competent person who will manage your social media presence. Creating and implementing a focused social media campaign is no small task, and though it takes a lot of work and dedication, the payoff is huge—brand awareness coupled with a good social media reputation is very important for a business to succeed. There are established best practices and guidelines to follow. But it is important to have dedicated personnel making sure that the company has social media presence and that all the concerns addressed to the company via social media are acted upon promptly and consistently.
The manager must present monthly performance reports to the management so that any recommended change in strategy can be planned and implemented without delay and applied as soon as possible. Remember taking action right away is important. The report must also provide details about the following parameters:
♦ Audience demographics
♦ Social reputation insights
♦ Engagement measures
♦ Strategies that offer best results
Knowing about the details gives the company the means to formulate the most adequate focused social media campaign to not only help grow your business reputation using social media but to also help it build trust as well. The same information can also be used to defend its online reputation effectively. And remember that your competitors are already using modern social media marketing tools so why shouldn’t you..
A perfect tool to measure all your social media channels activities vs your competitors is SEOProfiler.
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Don’t forget to share, after all that’s what’s social media is all about..
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Learn how to increase more engagement on Twitter
“Tweeps” also known as your Twitter followers can certainly be some of the most prolific online users. Twitter is an addictive platform that is part of the daily routines of millions of people worldwide. This platform now presents businesses with numerous opportunities to promote directly to their intended audiences in order to boost sales and promote brand awareness. Twitter is proving to be the best platform to try to engage audiences and convince them that your offer is worth their time and money. If you are on Twitter with the objective of increasing brand awareness for your business, then you need to pay attention to these five tips that we have put together to help you and your business succeed in making your offers known to the right kind of people. Here are the activities that you need to focus on to increase more engagement on Twitter.
Tip #1: Post shorter tweets
A message that is limited to 140 characters may seem a tad inadequate to traditional marketers who are used to text-based promotional materials that discuss in detail what a product or service is all about. Recent surveys reveal that tweets that utilize all 140 characters are actually too long. According to reports, tweets that are anywhere around 80 to 110 characters get more engagement (17% higher). Why? It makes sense actually. Not maxing out the number of characters leaves room for comments. People can readily add their own response to your tweet before retweeting it to their own followers. If there’s no space for commentary, people need to spend time editing the tweet, and if this is the case, many Twitter users choose not to bother anymore. It has been demonstrated in surveys that tweets that require a lot of editing do not get as much RTs as posts that leave space for the follower’s own thoughts.
Tip #2: Tweet on weekends
Based on the latest statistics, posting tweets on Saturdays and Sundays is better for businesses than posting on weekdays. Recent surveys reveal that there is a 17% increase in target audience engagement during the weekend. A social media scientist who conducted an experiment recently is also saying that click through rates on Twitter are higher on Sundays, Saturdays, and Fridays compared to other days of the week.
If you do not want to tweet on weekends because you want to get some rest, then you can use social media tools that you only need to program for weekend posting like TweetAdder for example. You can take advantage of the fact that not many businesses (less than 20%) post tweets on the 6th and 7th days of the week and have less competition for the attention of your target audience. Make sure to tweet anytime between 8 am to 7 pm because surveys show that there is also higher engagement during these hours.
Tip #3: Learn as much as you can from the competition
It is not enough that you have thousands of followers on Twitter. You need to learn how to make good use of the information available to you. The best sources of information that you can use are your competitors. Prepare a list of your closest competitors and study their posts, the feedback from their Twitter followers, and their responses to customers. You will definitely get concrete ideas to improve on your own products and service from studying the competition in depth. Spending time to analyze their activity on Twitter pays off because you will also discover new and better engagement opportunities with your target audience.
Tip #4: Use Twitter Lists wisely
Neglecting the Twitter Lists feature often leads to downfall. Many businesses that engage in social media marketing fail to make use of this feature. Twitter lists are helpful because you can filter out “noise” and focus your efforts toward a set of followers that you have identified as your target audience. These are the most relevant individuals and groups and listing them together can help your efforts in boosting brand awareness.
Tip #5: Make your tweets “Calls to Action”
A comprehensive analysis of tweets reveals that the posts with the highest levels of engagement are presented as calls to action. If readers of the tweet know exactly what you want them to do it is more likely that they will interact and even respond to the call. Using words that are directed to the reader such as “follow,” “help,” and “please retweet” get the attention of the target audience.
What do you think? Is your business doing things on Twitter right? Did our article help you on something? Let us know in the comments and thanks for stopping by..
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Are you using Instagram for professional services? You should..
Instagram is a free application that can help professionals in making their work known. Like other social network platforms, it is a very useful tool in widening their networks. Professionals, no matter what their field of practice is, can benefit from using a globally popular online app that is available to both Android and Apple users. Because this is a social media platform, we only expect more people to sign up and join in the days to come. As of September of 2013, there were already 150 million active monthly Instagram users. That is a huge audience, which means that there are thousands of potential clients just waiting to be informed of the services that professionals have to offer. The preference for mobile devices has contributed to the popularity of Instagram, which has already been established as a great platform for personal sharing. Professionals and entrepreneurs must realize that they can also use Instagram to expand their careers.
Instagram—the marketing haven
Marketers are already having a field day ever day taking advantage of the features of this free social media sharing platform. Professionals who want be recognized as a leader in their field of expertise can follow the example of successful Instagram brands, and these days they are making their presence known where the customers are. Instagram is the choice that millions of customers have made. Success in one’s profession can be found on Instagram. Here is how it can be done.
Use hashtags meaningfully
Studies have shown that tagging images on Instagram with “#” hashtags is more effective than the usage of hashtags on other platforms, including Twitter, Facebook, and YouTube. Bothering with the hashtag system pays off with Instagram, especially if details such as the subject, location, and event are specified. Tagging images with relevant terms can help in increasing exposure to the target audience. Not using hashtags can result to hundreds, if not thousands of people missing a relevant post. Apps such as Instagram bring the name of professionals who are devoted to their jobs to a bigger number of people who otherwise do not have access to them.
Hashtags are also quite useful in exposing an Instagram profile beyond the existing circle of followers. Being known to more people is the first step towards having professional transactions with them. Nevertheless, it will not help to bombard perfect strangers with too many hashtags, so it is important for those who are new to Instagram to remember this guideline.
Establish a reputable Instagram profile
When it is time to choose an Instagram account name, the best course of action is to use one’s Twitter identity. This is a direct way to link two of the most popular social media platforms on the planet. This can also be advantageous if there is an established Twitter following. There is no need to ascertain the person’s identity and legitimacy since the new account can easily be verified. In addition, being recognizable across all existing social media platforms can go a long way in extending a professional’s reach.
Tell interesting stories
Stories abound, and different types of professionals have varied stories to tell. Direct promotion easily bores people, but if they see something interesting or unique on their Instagram feeds, they take the next step. They share it with their own circle of followers. Being creative in presenting one’s profession is one way of sustaining the interest of your Instagram followers. A professional who wants to get the lion’s share of clients only have to post compelling images as well as fun and interesting 15-second videos.
Build a Community
Instagram is essentially a social network—one that mainly involves photos and videos. Using Instagram for professional business will surely facilitate connections between people in ways that were not possible before. Being self-serving in Instagram is a sure way to lose clients and tarnish one’s reputation. Instead of focusing on self-promotion, a professional must make the most of Instagram’s features to build a community that thrives in productive interactions and shares relevant information.
If Instagram followers are to become effective brand advocates, they must be given good reason to keep following the account. Lastly, Instagram followers appreciate it when they feel they are special. Going the extra mile to make every member of the community feel as if he really belongs there also pays off.
Looking for ways to increase your Twitter followers quick?
Twitter is one of the most popular mediums of connecting with your community of customers. In fact, there are several brands who have reached soaring heights of success thanks to the popularity of their twitter handle. However, establishing a twitter handle is just one part of the effort. You have to be able to increase your Twitter followers fast in order to ensure that your account becomes popular. Most people seem to forget this part of the effort and therefore have to struggle to keep their twitter accounts alive. For all of you who are struggling to get more twitter followers, here are a few useful suggestions:
Please be worthy enough to follow!
This may sound harsh but it is true, unless you don’t have an account worthy of following, no one is going to come behind you. So, start with building a decent profile that people would like to follow. Without being too loud about it, highlight features that you want people to notice. Also, remember to follow the right audience only then will you be able to earn visibility amongst the right people.
Advertise on twitter
If you are a brand struggling to increase your twitter followers, the best option is to advertise yourself on this platform. You can employ different advertising strategies that allow you to highlight your profile in an effective manner. This may cost a nominal amount but the results are guaranteed to be worth the effort.
Try a contest
When it comes to social media, the key is to use engaging content that gets your audience more interested. This interest automatically leads to more people wanting to follow your profile. However, the contest that you decide to run should be interesting and in accordance to what your audience would like to play. Also, make sure that you reward the winners of the contest. The reward need not be monetary but you have to give a token of appreciation. Here’s a good link with examples of doing a successful Twitter contest.
Talk about your twitter account
This is similar to advertising with the only difference being that it does not require any prior investment. Talking about your twitter account is easy. You can blog about the usability of twitter in general or talk about a particular feature that you love to use. This will help generate viewership for your profile that will gradually increase your Twitter followers.
Don’t forget to thank the followers
With so much effort being invested in gathering followers, you should not forget to thank people who oblige your request. In simple words, thank your followers and this will motivate them to do more for you.
Finally don’t forget that there are many other ways you can use to gather a decent amount of followers within a short period of time but if you’re in a hurry you can always buy Twitter followers cheap from our social media experts marketing team.
Don’t forget to follow us on Twitter.. @socialmedia04
How To Get 1000 Facebook Likes Quick
There should be no more doubts about the potency of Facebook as a platform for brand awareness. Because of the positive experience gained by a huge number of business owners when they promote their wares via Facebook and other social media platforms, start-ups now include marketing strategies centered on Facebook when they have a new product or service to promote. But, what’s the fastest way to get 1000 Facebook likes quick? This is the question that hundreds of Facebook users want the answer to. If you are here because you are looking for help and a few useful tips on how to gain more likes, then we’ll provide you with a few basic essentials so you can optimize your fanpage.
The importance of being liked
Striving to get more likes is an integral part of the marketing objectives of businesses that maintain a Facebook page. Likes can translate to increased traffic, better conversions, and ultimately higher profits. In personal accounts, a high number of likes reflects popularity and affirms a person’s social standing. In business accounts, a thousand likes confirms that there is a healthy interest on the business and its offers. If a business can sustain the approval from Facebook users then its longevity can be assured.
Why must they pay attention to you?
There are now one billion plus people from all over the world who uses Facebook each month. If you want to get thousands of “likes” you need to convince these people that your posts are worth paying attention to. It’s easy to get the coveted likes from friends and relatives, but it is not that easy to get 1000 Facebook likes to your fanpage from total strangers. Give them something that’s undeniably unique. Provide them with the surety that what you offer is important in their lives. Sustain their interest and give them no reason to perceive your business or your company as not worth the time they spend online.
Building a genuine audience
To get those first 1000 Facebook likes quick, you need to know a few things about Facebook and the people who use them every day. You need to study the end-users of your product and once you have figured out what makes them tick, you need to find them and give them access to your site.
First of all, it must be stressed that a business needs to work hard on building an audience. Being passive and waiting for visitors to drop by won’t work. The trick is to be proactive in the search. This is how your Facebook page ends up with an audience that genuinely likes the photos, feeds, and status posts and shares them with their followers/subscribers.
Content is king
Whether they like your post or not depends on what you share with your Facebook friends and followers. You need to think things through before posting a status, photo, or video. People will interact with you when they find your posts interesting and worthwhile. If you can serve their needs and manage to fulfill their requirements then they will most likely click on the “like” button.
In order to build a genuine audience, you need to have a clear idea of what your target audience likes. If you cater to their needs then they will respond positively. Provide your audience with relevant information. Educate them as well and make sure that they are also entertained by your posts. Whenever you share links, videos, or status posts you have to think about your target audience and what they will think of your posts.
Set up your Facebook page properly
Make sure that your Facebook page is set up such that the Followers feature is activated. Even if you already have over 1000 Facebook friends they won’t be able to subscribe to your posts if this feature is turned off.
You can also gain more likes if your posts are accessible to the public. Set it up so that your photos, advertisements, and announcements can be seen by everyone.
If you are promoting a business that offers products or services to consumers, you need to fill out all the necessary information required on Facebook’s Business Profile page as this will
You also have to provide the people who will visit your page with contact information, business trading hours, and relevant website links.
The Best Ways To Get Targeted Twitter Followers
Building a Twitter following is essential to any business enterprise that relies on Internet marketing and social media to promote its products and services. Finding ways of increasing the number of targeted Twitter followers is one of the concerns that occupy the minds of thousands of Twitter account holders, especially those that intend to promote their business or website online.
Following other Twitter users does not guarantee that they will reciprocate and follow you back to browse your tweets. Retweeting posts and clicking on “Favorite” could possibly help you gain new followers however, in order to garner the targeted Twitter followers, more work needs to be done. Here’s a quick look at the ins and outs of online marketing via Twitter and a few useful tips on how to build a community of followers within the Twitterverse.
Marketing with 140 characters
It is not surprising that some business owners are not that keen about Twitter. After all, it is a micro-blogging site with very obvious limitations. One of the very first questions that business owners ask, when the suggestion to include Twitter in the marketing strategy, is this: How can you market a product with just 140 characters? It is not surprising that a casual Twitter observer will have a difficult time understanding how marketing can be effectively done with the micro-blogging site, and yet the Twitterverse is currently the preferred platform for the promotional programs of hundreds of small, medium, and large-scale enterprises.
Today, Twitter continues to gain traction, and businesses that do not join the bandwagon realize much too late that the competition has already cultivated a thriving Twitter sub-culture. By then it is usually too late to catch up.
Building up your Twitter tribe
There are a number of tools that can be employed to gain targeted Twitter followers on Twitter such as Tweetadder and encourage them to consistently share your content. These methods are proven effective in increasing traffic, social shares, and brand exposure. Harnessing the power of Twitter can be the means toward achieving target leads.
In order to build up your brand on Twitter and other social networking sites, you have to form a community that likes the product you promote, talks about the product, and shares details about the product with their online network. To convince people that you are worth following, you need to know the ins and outs of social media marketing. There are tools that can help you get more Twitter followers so that you gain an ample customer base for your business. The first idea that you have to realize is that you need to consciously build up your following by engaging them in conversation and giving those interesting tweets and links to view.
Good content as foundation
Twitter offers businesses a huge audience. But before a business can benefit from account holders from all corners of the planet the information that followers can get from following the account must be useful and relevant. Good content is still the foundation—the core component –of any online marketing campaign. Good content is the primary means of ensuring a significant long-term online presence.
When the content that your followers see when they open their Twitter accounts is compelling and interesting, they will remain loyal and they will keep choosing to engage. A brand can become more visible with the help of a substantial following because they will be the ones to distribute the information. Once the multiplier effect kicks in, the sharing activity can help drive traffic and this can significantly increase brand awareness.
Your target customer
Perhaps the most important concerns methods on targeting the customer. The question, “Who is my target audience?” requires a concrete answer. In any marketing campaign it is important to establish the target customer at the very outset. A new Twitter account has zero followers and in establishing a following, the work must be directed to a demographic with pre-determined characteristics. Fortunately, a lot of data is available since the competition has already done half the work. The target customer for your business has already been established by other businesses belonging to the same niche. Nevertheless, do your own research and learn everything that you can on your niche’s target audience. Make your own conclusions from the data provided by those who have already studied this audience before you and apply these concepts when you plan your strategy for your Twitter campaign to get more targeted Twitter followers.
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Benefits Of Using Social Media For Your Business
Marketing experts are united in declaring that social media platforms can serve as an effective promotional conduit for small businesses. It is definitely worth testing the waters and joining the increasing number of businesses that now maintain Facebook and Twitter accounts. Surely you want to be sure that you will be profiting from it mainly because you will be investing money. If you want to benefit from social media marketing, you need to know a few things about it first.
Work for success
A business can gain significant competitive advantage when it has a social media presence. There is no denying the fact that more than a handful of small businesses are now enjoying prosperity mainly due to their immense popularity on Facebook and Twitter. A report from the Social Media Examiner revealed that there was increased traffic in 75% of small and medium-sized enterprises. Meanwhile, there was 89% increase in exposure. More visitors could easily translate to increased conversion especially if the products present compelling features that consumers will have difficulty resisting.
But success can only be attained after much hard work is accomplished. Building a social media presence does not take overnight and attaining major profits require a waiting period. There are certain requirements as well. For instance, a marketing strategy that is centered on social media should be holistic, streamlined, and targeted.
So, what are the benefits of employing a social media marketing program for your brand? Here are a few possibilities to convince you that it is worth the effort to include social media platforms in your marketing strategy.
Exposure ad brand recognition
In the world of marketing, repeated exposure is said to be important in enticing a customer to buy a particular product. This old adage applies in today’s consumer culture, and there’s no better and more consistent exposure than what awaits your business in social media platforms. Account users check their news feeds a number of times during the day and anywhere that they have a decent Internet connection. Everyone who is part of the network can be reminded every so often of product features to help seal the decision for them.
In addition to exposure, social media platforms can contribute significantly to brand awareness, such that the public knows what the company is about and what the product is for. Building a community that keeps talking about the positive attributes of the product is one of the most effective means of spreading the word about it. Social media account users make up a community that are engaged in an ongoing dialog about your products and that is definitely helpful in building up the brand’s reputation. It does not matter how small a company is. It can exert a huge influence with the help of social media. This is usually achieved by the snowball effect which is always effective in attracting customers.
Lowered marketing costs
Another huge advantage of this form of marketing is that it is very cost-effective. Surely, there are expenses to be incurred, but it is nothing compared to the expenses of running paid ads and implementing other advertising strategies. You can broadcast content to a wide audience and they are sure to be interested because they “like” your page, right? You won’t have to spend additional money to spread the word beyond the existing circle of followers because the people who “like” your company will be doing this for you. They will share information about your products and services with their own online network of friends. These social signals are what search engines are looking for. Consequently, you’ll get better rankings on search results just because your brand is popular in social media. You won’t even have to pay for SEO to get the desired outcomes.
Customer service 24/7
Another benefit of using social media for your business is that you open up opportunities for your customers to express their concerns in the most convenient way possible. They only need to log in to their Twitter and Facebook accounts and every inquiry or concern that they have are sent directly to you. You can provide better customer service because you are communicating directly with your customers and an open line is maintained 24/7. You can demonstrate your devotion to them by being responsive to their inquiries and by accommodating any request that they may have.
Wondering on how to get more Instagram followers?
If you’re an enthusiast photographer we’re pretty sure you must be one of the millions delighted with Instagram, the hottest online photo-sharing social media network, which already counts with more than 150 million users, and enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services. In this post we’ll be writing on how to get more Instagram followers fast and quick for your personal or business Instagram account.
- Upload your best pictures: We know you may have thousands of pictures to share but try uploading your best images and avoid uploading them all at once. This could possibly be the most obvious advice we can give, but its really important to be consistent offering your audience beautiful and fun images. Here’s a good tutorial from SocialMediaExaminer to learn how to enhance your photos on Instagram.
- Pay attention to Popular page of Instagram: By visiting the Popular page of Instagram you’ll learn more about what images are the most catchy; If you notice, all these front page images will normally be of a beautiful dawn, a nice landscape, an attractive girl and you won’t miss the lovely cat. Now you have the secret formula try to start following those users that post your favorite images and start commenting on other people’s images and you’ll see how your followers will increase.
- Use popular hashtags: For some reason there are still lots of Instagram users that tend to forget the use of hashtags completely, as if they had just been invented for Twitter. However, hashtags are used a lot in Instagram to add our images in categories… !use them!
- Follow other users: You’ll be amazed on how many followers you can get on Instagram by just following other people. Another trick is to follow the profiles of the most famous artists. Look up for the personal accounts of your most famous artist and comment on their pictures, as this will also bring you more Instagram followers also.
- Visit your Instagram profile and configure your account so that you can share your Instagram’s images in all major social networks.
- GeoTag your images: Whenever possible try to Geo Tag your images. This way your followers may see where the photograph was taken, waking up their interest on wanting to know where your next images are going to be taken. Here’s a great article to learn how to GeoTag an image on Instagram.
- Make your account public: Although it may seem obvious, don’t forget to create a fully public profile. Private accounts tend to be associated with people who only want to share their pictures with friends and family and it is very difficult to get more followers outside of that environment.
- Create an interesting bio. Why would you want to join a social media network and decide to leave your Bio on blank? This is one of the first things potential followers will see about you. Explain who you are and what you do. Also, be sure to include a city name.
Finally, don’t worry too much about the numbers. If you follow the tips we have given above, the numbers will take care of themselves. Like most things in life, slow and steady wins the race.
Are you using Pinterest for your business social media strategies?
Pinterest, the famous broadcasting social network, with more than 70 million active users has a great potential for businesses not only because of its visual impact but because its a very useful tool for marketing and sharing images. When it comes to sharing your business content there are many ways to use Pinterest because an image will always say more than plain text and this image social network makes it possible to uncover our originality in order to market and impact with new creations without having to pay for adwords or any other PPC campaigns.
Each social network has different characteristics, and Pinterest is all about visual content. Pinterest is focused on sharing images, photographs, illustrations, infographics, and videos.
On this post we will write about 5 ways to use Pinterest for your business marketing strategies:
1) SEO: Try to always use your business keywords in your images. A striking image can be “repinned” and if it’s linked to your business website or blog it will generate traffic apart from creating many more backlinks to your site. The benefit to have social media networks back linking to our website is that you can get your website indexed much faster by search engines improving your web positioning (SERPS).
(2) Get to know your followers: Your followers show their tastes and preferences in each of your pins, allowing us to direct our company’s image and our branding strategies. Globally, the site is most popular with women. In 2012, it was reported that 83% of the global users were women 80% of users are women and 50% have children.
(3) Pinterest allows Viral content: Yes, if you get an image good enough to get a couple hundreds of repins within minutes it can go viral and viral means driving all your niche’s web traffic to your business website, beating up your competition.
(4) Drive traffic to your business website: “Beth Hayden, author of Pinfluence, revealed that Pinterest drives more referral traffic than LinkedIn, Google+ and YouTube combined while Mashable says that Pinterest Drives More Traffic to Blogs Than Twitter [STUDY].
5) Online sales: Have an online sales business? Use Pinterest for the benefit of your business uploading all your catalog’s products into your different boards. Pinterest allows you to show your entire catalog of products in an organized and attractive way.
Regardless of the goals you decide to use Pinterest for, there’s one overall principle that should guide your social media marketing in all social media networks: the content you deliver should entirely benefit your current and potential customers.
Are you working hard to grow your Twitter followers?
Would you like more people to see your business Twitter updates “tweets”? If you have a small business, it may take you time to build a big network of followers on Twitter and it can even be frustrating. Surely you’ll wonder how other companies grow their followers quickly and how you can possibly replicate their success.
In this article we’ll be writing about five ways to improve the visibility of your Twitter profile and your “Tweets” on Twitter.
Understand how Twitter works
Before you begin using Twitter, be sure that you understand the majority of its basics, you can increase your audience simply be taking into account the following tips:
- Avoid using more than three #hashtags on your tweets. Creating a tweet with lots of hashtags can make your content look spammy and the scope of your tweet will automatically be reduced!
- Provide the best content you have! Listen to your followers and the people you follow by reading their tweets. Share important and good information to your followers without promoting yourself, and your followers will see you as an expert recommending your profile to other people as an important authority.
Post your Twitter @username wherever you can
Use your other social networks to tell people that you have a Twitter account. Add your Twitter @username to your Facebook profile, Google, LinkedIn and any other social networks you use.
Make sure you have the “Share Buttons” installed inn your website or blog, so it’ll be very easy for your readers to see and share your information. You can use Social Network plugins which are easy to install and configure, so you ll be expanding the scope of your publications. This simple configuration makes Twitter expose your tweet in front of hundreds of users.
Interact with others
Whether you are online or not, a good contact network is a proven method to extend your reach. If you’ve never started a network of contacts on Twitter, now is the time.
If you are constantly reading on Twitter, you must be in the ability to know who are the influential people in your niche, it’s those people with whom you want to establish a relationship. Remember that influential people don’t necessarily have to be national or international, they can be important people in your local environment as well.
Try initiating a conversation with a small group of influential people and add so much value as you can to that conversation. The most interested in that conversation shall be you and it is very likely for them to respond or disseminate your message.
Identify your allies in the virtual community
If you think you’re alone trying to build a large audience on Twitter, think again! There are several dozen virtual communities of people who likes to build contact networks.
These communities are generally in contact with influential people, so it will always be easy to find people with your same interest. Joining these communities can also make your task of finding valuable content to share with your friends much easier. The majority of virtual communities are free and won’t charge you a dime to receive you with open arms.
Here’s a list of a couple of random virtual communities where you can join and increase your reach in Twitter.
Once you start joining these communities you’ll soon notice that many marketers have a strong presence in several of these virtual communities. Connecting to the same communities will allow you to connect with influential people growing your audience on a even larger scale.
Promote your events
Your events are always an opportunity to generate more traffic, make your brand more visible and gain leadership. Take advantage by creating top-notch events, offering good products or services (depending on your business), that will require a response from your followers using a #hashtag on Twitter or by mentioning your account.
A hashtag is easy to follow and assures you that you’re not losing any part of the conversation. Requiring users to mention your @username ensures that your entire audience can view your conversation and remember that the reciprocity is very important so make sure you answer all your followers concerns making use of your hashtag.
When you’re ready to start promoting your events or products, begin by posting a question to all your followers in all your social networks. Start with the network that you have a much bigger audience and fidelity, after shares in your other networks. Obviously, begins by Twitter or Facebook!
If you’re starting a new Twitter business account or if you’re already working hard to grow your Twitter followers fast and safe and develop a large network of contacts make sure you have very clear the basic principles of Twitter, after that make contact with influential people in your environment, give your followers the best information in your niche and join relevant virtual communities.